Tuesday, January 20, 2015

Sparta Commercial Services, Inc. (SRCO) Enhancing Consumer Buying Experiences through Innovative Mobile Technology

Henry Ford would be proud of today’s automobile. It now embodies the most sophisticated technology owned by consumers. Starting with the earliest planning stages, automakers are weaving innovations into new vehicles, recognizing that technology provides many solutions to meet consumer needs.

Today’s car or truck must function in brutal climates, from sub-zero cold to atrociously high humidity to 120 degrees Fahrenheit. Vehicles are expected to outperform last year’s models while running on the roughest roads, from urban potholes to dirt and rock country roads. Autos must perform at highway speeds and, in many cases, for as much as a 200,000-mile lifetime.

A closer review of the auto market clearly indicates that every aspect of the modern automobile is now high-tech, using a high-tech material or was developed through a high-tech process. As a result, automakers rank at the top of lists on most innovative companies, and automakers are recognized leaders in R&D investments at home and around the world.

While we can all step back and congratulate the auto industry on its advances year in and year out, many of these achievements would become unrecognized if they were not understood by the consumers they were meant to serve. With so many features and choices at hand, the consumer would quickly become confused and disenchanted with the all-important shopping and auto buying experience – the backbone of the American economy.

Enter Sparta Commercial Services, Inc. (OTCQB: SRCO), developer of a wide array of custom mobile apps developed and serviced by iMobileapp. These apps are designed to simplify and organize the ocean of information available from the dealer thereby empowering the consumer and enhancing their shopping and purchasing experience.

Take what the Pearson Motor Company has deployed in the way of a SRCO iMobile app for example. Consumers can download the mobile app to browse inventory, schedule service appointments, receive offers and specials, and stay informed about events and promotions. Thanks to Sparta, Charlie’s Harley Davidson in Huntington, West Virginia, is offering a mobile application to browse Inventory, schedule service.

Sparta doesn’t stop with the auto industry. They contest that a website is not enough anymore. Smartphones are now the leading device for accessing the internet. But the real growth on smartphones is the use of mobile apps, which has already surpassed web use on these devices. Today, 80% of smartphone time is with mobile apps and the average user has 6.5 apps running at any one time – more usage than the web, or even time spent making calls.

iMobileApp is the leader in mobile marketing applications for small and growing businesses. The company’s platform works on most mobile devices and allows your business to have a mobile app at a fraction of the cost of traditional print or web marketing. SRCO’s iMobileApp Development Team does all the heavy lifting to deliver its customer a fully functioning mobile app. Once the app is running, it’s easy to manage, and will always be available to answer consumer-related questions.

Sparta Commercial Services is a leader in developing, managing, and servicing custom mobile apps for dealer networks and businesses, in providing motor vehicle history reporting to dealers and consumers, and offering and administering vehicle and capital lease programs for municipalities.

Sparta’s Mobile Applications Division offers two customizable mobile app products specifically designed for vehicles dealers and for small and growing companies.

For more information, visit www.spartacommercial.com

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