If simple is good and the mother of innovation is necessity
then one would think all the aspiring company or entrepreneur has to do is
build a better mousetrap and watch the world beat a path to its door – right?
Easier said than done. Steve Jobs, Apple Inc.’s Founder, has been quoted
exclaiming, “Simple can be harder than complex: You have to work hard to get
your thinking clean to make it simple. But it’s worth it in the end because
once you get there, you can move mountains.”
Coastal Integrated Services (OTC: COLV) may not be moving
mountains but they are focused on moving drinking cups in all shapes and sizes
with the company’s disposable beverage lids affixed to the top. Coastal
Integrated’s wholly owned subsidiary, Simply Lids, Inc., is carving its niche
in the multi-billion dollar disposable beverage sector with its patented,
award-winning product.
Taking a cue from Jobs, the company has blended some ‘clean
thinking’ with a modest, simple design to create a safe and more enjoyable
drinking experience. The design of the splash-proof, spill-proof lid allows
users to enjoy their beverages like there is no lid at all while keeping liquid
from splashing out. The product is environmentally friendly and provides an
accompanying marketing opportunity for prospective advertisers.
The Simply Lids solution is designed with the patented
thumb-sized slider that serves as the vent hole for drinking or for use as a
straw opening. The Simply Slider™, as it’s formally called, provides the
opportunity for businesses to include “Adserts.” Businesses can incorporate
their logo onto the lid and, as the consumer leaves the store’s premises with
beverage in hand, the Simply Slider™ becomes a mobile advertisement.
Simply Lids is an award winning company whose specialty is
disposable beverage lids in the food services industry. Simply Lids’ patented
technologies provide a safer, more enjoyable drinking experience, without
splashing or spills, and has the added benefit of unique marketing
opportunities, never before realized in this industry sector. Simply Lids plans
on being the leader in this multi-billion dollar sector through the application
of its technology and innovation.
For more information on the company visit
www.coastalintegratedservices.com or www.simplylids.com
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