Today before the opening bell, Mobile Lads announced that it
has entered into a joint venture with Domark International to purchase and take
operational control of Domark’s North American rights to its online shopping
solution, including SimbaDeals.com.
Over the past year, Domark has been building this unique
shopping solution to the point where it now has four hundred blue chip
retailers on the United States site, with over thirty million products
available every day. The site also has partnerships with the Globe & Mail,
Metro Newspapers Canada, Now Magazine, MTS Allstream, and many other media
partners.
How SimbaDeals.com Works
Domark has the exclusive North American rights to Monetizer101,
which has been successfully operating in Europe and recently entered North
America. This is a unique technology that collaborates media owners, retailers,
and consumers into an online discount shopping solution. Unlike other online
shopping platforms currently available, media owners will be paid for driving
traffic to the retailers, retailers receive new revenue streams and increased
page reviews on their websites, and consumers receive a wide variety of brand
name products at heavily discounted prices. It is a tremendous opportunity to
significantly enhance the user’s online retail experience while being highly
scalable all on one site.
The business model has been improved for the North American
market to incorporate a fully win/win structure where retailers sign up for no
cost and only pay for commissions paid on sales generated by customer traffic.
Retailers are responsible for all payments, shipping, returns and fulfillment.
Retailers can promote all of their online products as well as discounted inventory
that they have been unable to sell via their normal channels. Domark has
partnered with some of the country’s largest media owners where they host and
promote on their own websites using technology to generate a new revenue stream
channel via their substantial client base.
The New Joint Venture
In exchange for a cash and share transaction to be paid to
Domark, Mobile Lads will acquire and take full operational control and funding
of the online shopping solution. Domark will retain a 25% ownership. This is a
great win/win solution for both companies, as Mobile Lads already has a strong
presence and a world-class team in the Internet arena. Mobile Lads not only has
the experience, but a portfolio of Internet products which together complement
both companies.
Mobile Lads CEO Michael Paul commented, “This is an exciting
joint venture where we will be able to take existing websites to the next
level, leveraging all the great work that has been established by Domark. We
now have the financial requirements and technical expertise to maximize this
asset. The technology also fits very well with our Coubox platform.”
Domark CEO Andrew Ritchie added, “We are delighted to find
such an ideal partner. Management feels this deal will benefit shareholders of
both companies.”
For more information on Mobile Lads, visit
www.mobilelads.com
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