Pure Hospitality Solutions has announced that the company’s new Friendly
Reservation Online (FROL) hotel booking engine will be reintroduced under the
name of Oveedia and positioned as the mobile hub for the Central
American-Caribbean region’s Latin countries.
Melvin Pereira, CEO of Pure Hospitality Solutions, stated, “The newly
re-tooled FROL system, ‘Oveedia,’ will be more than an online hotel booking
engine. Oveedia will ultimately become a full service online ‘hospitality’
booking engine. What’s even more exciting, is that Oveedia, will be to the
Central American-Caribbean region, what Trivago was to Germany before Expedia’s
$600+ Million acquisition, or Thailand’s Agoda; purchased by Priceline.”
Mr. Pereira added, “There are nine Latin countries within this specific
region. Tourism here is growing rapidly across the board, and right now,
because the growth spurt is so sudden, there is a void for online travel
platforms and mobile applications that can provide access to thousands of
lesser known lodging and vacation properties, not readily available through
more well-known OTA’s. As with other online mobile travel platforms that were
originally ‘region specific,’ this makes Oveedia a prime opportunity for PURE
to develop, grow and sell.”
PNOW managers continue to feel that their business strategies and
business model execution is in the right place at the right time and further
enhanced by the recent U.S. policy change toward Cuba. While there has always
been tourism to parts of Central America and the Caribbean, the majority has
been to traditionally more popular areas of the Dominican Republic, Belize and
Costa Rica. With recent major developments such as Jaco Beach’s Croc’s Casino
Resort, it’s no wonder that there are large areas in the region unknown to
non-region specific GDS/IDS/OTA’s as many vacation properties didn’t exist
until recently or tourism demand in the region was not yet significant enough
to justify investment.
PURE provides proprietary technology, marketing solutions and branding
services to hotel operators and condominium owners. PURE’s vision is to build
competitive operations in the areas of online marketing and hotel internet
booking engine services, hotel branding and own, operate and in some instances
develop, boutique hotels under the new, “by PURE” brand.
For more information on the company visit www.purenow.solutions
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