Today before the
opening bell, PURE Hospitality Solutions reported that its “What’s Next?”
agenda (posted in an earlier blog at http://dtn.fm/W9vxS) is already taking
shape, as the company moves towards establishing a hub for Central
American-Caribbean online hospitality marketing services and technology
solutions.
“The opportunities for
PURE in the Central American-Caribbean region of Latin America are endless,”
said Melvin Pereira in today’s press release. “This is especially significant
as we look to establish an online platform that will offer a suite of
hospitality products and services, as well as provide an extremely valuable
innovation to major OTA’s like Expedia. If managed well, our year-end valuation
will be significant!”
Management provided an agenda
covering:
1. Begin branding
properties with the new “by PURE” brand
2. Complete the
reduction of debt
3. Conduct first
shareholder conference call
4. Move to complete
audit
5. Up-list to a higher
exchange
6. Initiate the second
phase of the restructuring – the “Give Back”
7. Host first
shareholder live conference event in Costa Rica, and,
8. Launch the new and
improved version of the FROL.
To accomplish its
goals, PURE has:
•
Retained an auditing
firm
•
Entered Negotiations to
restructure primary debt holder
•
Currently reviewing
Board of Director candidates
•
Developing sustainable
verticals to compliment launch of the new FROL
•
Secure platform to host
first shareholder conference call
•
Launch an increased,
non-toxic funding initiative for growth projects
Management indicated
that there will be an “aggressive push” to continue raising non-toxic
financing. Executives are even exploring creative and unconventional options to
limit undue liability and exposure. Management also indicated that the PURE’s
income is continuously improving, nearly tripling revenue from the previous
quarter, which is helping to improve the company’s prospects of securing viable
financing.
Mr. Pereira concluded,
“My focus for 2015 is simple. I will keep what works, eliminate what doesn’t,
and establish, develop and grow the value proposition that will position PURE
as the market’s favorite Company to watch over the next 24 months.”
For more information on the company, visit
www.purenow.solutions
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