Coastal Integrated Services’ acquisition of Simply Lids
Inc., an award-winning company whose specialty is disposable beverage lids in
the food services industry, appears to be trending in a direction pointed at
shareholder value. The company’s patented technologies provide a safer, more
enjoyable drinking experience, without splashing or spills, and has the added
benefit of unique marketing opportunities never before realized in this
industry sector. Simply Lids plans on being the leader in this multi-billion
dollar sector through the application of its unique technology and innovation.
Market analysis into COLV’s upward trending strategy is
tough to ignore as the US cup and lid demand is expected to reach $10 billion
in 2018. What’s more, growth data is being driven by above average gains for
food packaging cups and an improved outlook for foodservice revenue growth
relative to the period of 2008-2013. In particular, cup and lid demand is
expected to be fueled by the important role of beverages in restaurants and
stores deemed to be revenue generators, along with the growing focus on
specialty beverages among food service operators as a means of offsetting
declining consumption of carbonated soft drinks.
The Simply Lids product offers what’s being called a ‘straight-from-the-cup’
experience. The company’s lids are designed with two things in mind – the user
and the environment. It is apparent that the COLV subsidiary used logic when
creating the product. Their customers get the ultimate drinking experience with
no messy spills or splash. Sustainable and recyclable, the Simply Lids product
uses less plastic and has a lower carbon footprint than other lids on the
market.
User experience is nothing short of astounding. The company
advises their customers to get ready to enjoy the most satisfying cup of their
favorite beverage at any time and any place. Current disposable lids on the
market require the consumer to sip their drinks out of a tiny hole.
Subsequently, the lid leaks and splashes and can cause hot liquid to burn your
mouth. Simply Lids contends, and rightly so, that nothing about that is
natural. And if revolutionizing the beverage drinking experience were not
enough, the Simply Slider™ provides the option to include Adserts. Customers
can affix their promotional artwork of choice to the slider such as logos or
contest or event details.
For more information, visit
www.coastalintegratedservices.com or www.simplylids.com
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