Pure Hospitality Solutions, on the heels of its
recent brand and name transformation from Oriens Travel & Hotel Management
Corp., is readying for it 2015 launch of FROL (Friendly Reservation Online)
technology; a more powerful system than the beta version tested on U.S. based
hotels.
Melvin Pereira, President and CEO of Pure
Hospitality Solutions, Inc., said, “The original FROL software was tested by
over 30 independent hotels throughout the United States. The feedback was that
the beta software significantly increased booking rates at many of the
properties. The majority of the owners experienced better than good results
with its use.” Pereira continued, “That being said, those tests were conducted
in a highly saturated market, where Expedia, Priceline and their respective
subsidiaries rule. Today, we’re smarter. We will launch the new FROL
hospitality booking engine in one of the world’s top ten countries to invest.
That is not saturated with Online Travel Agencies (OTA’s), and, also happens to
have one of the fastest growing tourism economies in the Central
America-Caribbean region. Costa Rica.”
FROL is designed to increase bookings and revenue
as a 24/7 sales and marketing tool. Fully customizable, FROL can be tailored to
reflect the brand image of each property it supports and provides guests a
professional and positive first impression of a hotel on the web. The PURE
Hospitality Solutions hotel booking engine is easy to use and navigate. It
provides guests direct, real-time access to a hotel’s website content,
pictures, rates, and availability. Seamlessly integrate FROL into a current
website for a custom, cost-effective solution that requires very little
maintenance.
Mr. Pereira further commented, “This is where the
future value of Pure Hospitality Solutions really resides. In our technology
solutions for online hospitality reservations. Our properties simply become a
‘good to have’ for the additional value that stems from owing hard assets.”
Pure Hospitality Solutions, Inc. provides
proprietary technology, marketing solutions and branding services to hotel
operators and condominium owners. The company’s vision is to build competitive
operations in the areas of online marketing and hotel internet booking engine
services, hotel branding and own, operate and occasionally develop, boutique
hotels under the new, “by PURE” brand.
For more information on the company, visit
www.purenow.solutions
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