WRIT Media
Group is making a name for itself in the burgeoning mobile gaming space via
their wholly-owned Retro Infinity Inc. subsidiary, amid swelling global sales
that have the broader gaming industry set to top $102.9B within the next three
years (market research firm Newzoo). The growth of gaming in Asian and European
markets, and the rise of mobile gaming, driven by the proliferation of
smartphones and tablets, are two of the strongest industry drivers today.
Smartphones and tablets are on-track to double in market size, hitting around
$35.4B over the same three-year interval, growing to dominate roughly one-third
of the entire global gaming market, even as Asian and European markets (some of
the biggest growth vectors) collectively come to represent around 80% of all
online and mobile games (Digi-Capital).
The Asian
gaming boom in particular has created a ripe market for indie developers and
the re-release of classic games through mobile devices and the growing set-top
market, a phenomenon which is bringing smaller new and old titles alike to much
wider audiences than ever before. A trend clearly illustrated by the 29% jump
in sector M&A activity from 2012 to 2013, when activity hit a record $5.6B
(and that’s excluding the $2.3B Activision Blizzard/Vivendi spinout). Mobile
gaming alone is set to grow 21% or more in the next year, hitting $30.3B by
late 2015, as mobile begins to eclipse even the sprawling console market,
largely on strength of 86%-plus growth in Southeast Asia and China.
Tablets
are growing even faster than smartphones, with the iOS and Android space in
Japan giving a good indication of how white-hot the market truly is. With the
advent of an ever larger set-top box space thanks to companies like Roku, which
did over 15M unique channel downloads back in 2011 alone, the opportunities for
gaming content providers savvy to the massive mobile and set-top spaces, are
on-par with sector opportunities for investment and M&A activity. Last year
was a firestorm of M&A activity, close to 2010 levels even, and over 86% of
IPOs during 2011 through 2013 were from Chinese, Japanese, and South Korean
companies, giving investors and content developers alike a sense of the
underlying global gaming market’s incredible dynamics, driven by strong
tailwinds in Asia. The right kind of game has universal appeal too and this is
particularly true for many of the older platformers and such, as well as newer
indie games built around the same kind of tried and tested game mechanics, like
shooters or puzzle games.
Retro
Infinity, which publishes classic games, like legendary titles from brands
Amiga and Atari, did an entertainment software license agreement deal earlier
this year with Tommo, Inc., the global publisher/licensor of a whopping library
of over 300 titles, many of which are near and dear to gamers who are now
adults and fondly remember the titles from back in the 90’s (as well as having
access to more than their parent’s capital). Tommo, via their award-winning
Humongous Entertainment Brand, as well as via 100 plus of the greatest games
ever published, by brands instantly familiar to any retro gamer worth their
salt, like Accolade, Microprose, and Spectrum Holobyte, represents a huge
product pipeline for WRIT that is perfect for re-launching to new venues like
mobile and set-top. The WRIT/Tommo deal will bring a sizeable new portfolio of
games to the company’s already impressive catalog of classic retro games,
making them available on mobile, set-top and desktop devices via the company’s
branded distribution arrangements with Roku’s Game Channel, as well as the
Microsoft and Samsung App Stores.
Many of
these games are simple, intuitive concepts, with time-tested and proven game
mechanics that can appeal to wide audiences, irrespective of language, and yet
they look and play great on both small and large screens. It’s a potential
goldmine, and with the release of Retro Infinity’s online point of sale
platforms, www.RetroInfinity.com and www.AmigaGamesInc.com, set to offer
downloads for Windows, as well as Windows phone, iOS, and Android (where gamers
can get their favorite classics as a standalone app), the amount of traction
these classic games can get will be limited only by brand exposure and
marketing. Something which WRIT intends to be on top of from the word go, as
evinced by the company’s brilliant move to get their brand associated with the
enormously popular NASCAR brand via efforts such as their recent placement on
the Nationwide Series’ RWR Racing cars in the NASCAR DAV 200 (Honoring
America’s Veterans) and subsequent Ford Ecoboost 300, seen by millions.
For more
information on WRIT Media Group, visit: www.writmediagroup.com or
www.retroinfinity.com
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