The
unified communications market is growing by leaps and bounds all over the
planet with no end in sight, as emerging real-time communication technology
advantages become strikingly clear to operators ranging from SMEs to government
agencies. The proliferation of smartphones and other mobile computing
platforms, as well as a growing trend towards BYOD (bring your own device)
business environments, is only accelerating the move by businesses and public
sector operators at every level to seek out and deploy comprehensive unified
communication solutions. Solutions that bridge elements like fax, messaging,
and voice mail, with desktop and cloud data sharing, IP telephony, instant
messaging, and video conferencing.
Interoperability
is often the watchword in unified communications (UC) circles, as what
customers really desire is a way to seamlessly link disparate devices, data
flows and networks, into a single architecture. Little wonder then that the
global unified communications market is on-track to hit nearly $62B by 2018 on
a CAGR of 15.7%, according to recent projections by Transparency Market
Research. The growing popularity of cloud computing is generating substantial
traction among all major consumers in the category according to Transparency
Market Research, from government and educational/healthcare providers, to the
sprawling global enterprise space. Evolving IP network bandwidth capabilities
have ignited a firestorm of voice, video, and data integration, with critical
communications, employed during disaster and emergency situations, being a
major growing source of revenue.
Another
recent report, scoping data from sector giants like Alcatel-Lucent (NYSE:ALU),
Cisco (NASDAQ:CSCO) and Microsoft (NASDAQ:MSFT), indicates a similarly bullish
growth rate for global UC, projecting a 14% plus CAGR through 2019, citing the
booming demand for affordable enterprise communication solutions and the
increasing adoption of hosted UC (as opposed to on-site) as key drivers. The
trend is clear, companies and public sector entities alike want to outsource
the complexities of UC to experts who can deliver interoperable, unified
solutions that span the gamut of devices and data sources, with hosted cloud
playing an increasingly central role in the process.
One of the
rising stars in this field today is Cleartronic, Inc. (OTCQB: CLRI), a
technology holding company focused on deploying compelling, innovative and
flexible UC solutions to enterprise and government clientele via their
wholly-owned VoiceInterop subsidiary. VoiceInterop’s patented IP gateways and
communication software are robust enough to handle the UC interoperability
needs of many of the top airports across the U.S., from Dulles, Reagan, Omaha
and Cincinnati, to Green Bay and West Palm Beach. Yet, the VoiceInterop
solutions are highly affordable, making them an eminently established and easy
decision for a variety of enterprise and public sector entities, especially if
they are operating under budgetary constraints.
VoiceInterop
markets, installs and supports their interoperable systems directly to airports
and has a diverse customer base of more than 200 client companies, spanning
airport management, colleges, and emergency services agencies. The company
recently signed a license agreement with Collabria, the leading private
developer of interoperability software suite ReadyOp™, to push out their
footprint to even more clients, especially in the critical/first responder
services community. ReadyOp is a revolutionary, secure platform with an
extremely simple, flexible interface, designed to allow multi-organization
first responders to focus on the task at hand, rather than trying to navigate a
complex communications platform. The Collabria deal extends VoiceInterop’s
existing, tight-knit strategic relationship with the ReadyOp developer and
grants Cleartronic the right to market, sell and support this advanced command,
control and communication platform worldwide.
ReadyOp is
ideally suited to government agencies, hospitals, first responders and unified
commands who require real-time, device-spanning capabilities and the deal makes
bundling VoiceInterop’s own platform an extremely attractive decision for a
wide variety of public sector customers. VoiceInterop’s mastery over seamlessly
linking otherwise incompatible communications devices and networks, like
two-way radios, smartphones and tablet PCs, is well served by the Collabria
deal and further enhances the core benefits already present in highly
interoperable VoiceInterop solutions. Benefits such as the employment of
open-standards software components that allow for easy adaptation and rapid
scaling of purpose-built solutions, or benefits owing to design and operating
flexibilities, engineered from square one to not only allow disparate devices
to communicate easily, but also support the lifespan of legacy systems, while
allowing for easy, on-the-fly reconfiguration, all without sacrificing system
security.
These are
key features for increasingly cash-strapped government agencies in particular
and the combination of affordability and interoperability makes CLRI’s
offerings a serious draw for entities like police, fire, rescue, and other
critical public services. Cleartronic’s current research and development
vectors are focused on the high-value growth markets of cloud communications,
as well as the machine-to-machine market, and a natural evolution of their
offerings into more and more smart grid applications.
To learn
more about Cleartronic, visit: www.Cleartronic.com
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