Consorteum’s
wholly owned ThreeFiftyNine Inc. (359) subsidiary aims to work closely with
clients to rapidly develop and launch online content using a thin-client server
and hybrid mobile application architecture, in conjunction with their
proprietary UMI (Universal Mobile Interface), which negates much of the
processing load for end-user mobile devices, while also freeing the client of
certain development restrictions. A tightly integrated development pipeline
between the client and 359 can thus focus on maximum capture of key aspects
like characteristics of the target audience itself, goals for the particular
brand, and other complex mobile campaign marketing considerations. Considerations
like harnessing the big data to drive demographically-focused patron
engagement, through features like dynamically scripted conversations and push
notifications.
The
company’s UMI makes it possible to develop rich, graphically robust content
once and then deploy seamlessly everywhere across the mobile space, without
having to get bogged down by technical considerations created by the growing
diversity of mobile devices out there, or the need to ensure content will be
displayed properly on the end-user’s specific device. This amazing ability of
the UMI, the result of over five years of engineering and millions of dollars
in one-time development costs, to render content in the correct display format
irrespective of the end-user’s specific device, shaves massive amounts off the
development cycle time generally required to deploy sophisticated content. This
ability also frees up much-needed development resources for application to core
engagement mechanics, like using the platform’s built in geo-location and
geo-fencing technology to conduct geographically-aware initiatives.
All of
these technical capabilities combined allow the company’s clients to create
highly nuanced marketing campaigns that can target patrons by age, gender or
previous responses to other offers, allowing for high return value direct
engagement using promotionals like coupons, reward programs, special offers,
and interactive sweepstakes. The ability to execute such engagement in a
geographically-aware and big data-driven fashion, directly with patrons, using
rapidly proliferating mobile devices as the conduit, allows CSRH’s clients to
facilitate patron engagement with a level of market granularity that is
essentially unprecedented. This kind of end market granularity that can hit the
target market at the street level has proven itself to be absolutely key to the
success of marketing campaigns and the logistical upside of such solutions
isn’t limited to the sphere of commercial deployments either.
The same
kinds of solutions that can transform patron engagement in the commercial
sphere can also bring tremendous benefits to public sector entities like
government agencies. Agencies who really need and can harness the power of big
data, as well as geo-location and geo-fencing, to reduce operating expenses and
improve the efficacy of a variety of tasks, ranging from personnel and resource
management, to the roll out of improved transparency solutions for
constituents. For instance, being able to effectively coordinate emergency
response in real-time, as well as actively map resources and personnel, is a
potential game changer for disaster response or preparedness exercises.
Moreover, the robust security capabilities of the company’s thin-client server
and hybrid mobile application architecture, empowered by develop once – deploy
anywhere delivery, means that the security requirements related to ensuring
sensitive/personal citizen information can be handled easily and
maintained/updated via the remote server in a consistent manner.
The
situational awareness achievable for government agencies when it comes to
sprawling personnel and resource networks, through applications developed and
deployed using the company’s technology, can save huge sums of taxpayer monies,
while alleviating or eliminating daunting backlogs and generally making
government more readily accessible. It likely hasn’t even dawned on many
government agencies yet just how far they can go with such solutions. Giving
users real-time access to the workflow occurring within government offices when
it comes to appointments, paperwork, and progress on a given issue, could
transform the face of local, state, and federal government itself.
Perhaps
more importantly, such solutions allow for unprecedented voter engagement when
it comes to developing consensus on a given issue or a piece of legislation.
Such solutions could one day also help us transform the nature of how we elect
representatives as well, giving us all the tools needed to effect meaningful
political change in a geographically-aware and highly granular fashion.
For more
information on Consorteum Holdings, visit: www.consorteum.com
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