The One
World Doll Project, a subsidiary of One World Holdings, is enjoying a year
filled with new developments and success.
In keeping
with One World Holdings’ commitment to becoming the top provider of
multi-cultural doll products to the specialty, affinity and mass merchandise
retail marketplace, the One World Doll Project is committed to changing the
fashion doll industry’s retail landscape. One World supports these linked
campaigns by heavily promoting and distributing its line of fashion play dolls,
The Prettie Girls! The dolls were first introduced to the market in 2013 and
are designed to be unique works of art for a growing market yearning for
something new to experience, while also representing diverse cultures,
interests and styles.
Ever since
its establishment in 2010, the One World Doll Project has been keenly focused
on encouraging diversity and multiculturalism within the fashion doll category.
Step-by-step, the company has worked towards making this vision a reality. In
November 2014, One World made a giant leap in the direction of its objective.
The company announced that the world’s largest retailer, Walmart, had placed
its first order for the Prettie Girls! With this move, Walmart will join select
H-E-B locations and other prestigious online retailers, including
AngelicDreamz.com, DollGenie.com, PattyCakeDoll.com and Wayfair.com, as a
distributor of the dolls.
Millions
of people buy their toys from Walmart so this first order is a substantial
development. It will kick off the sale of the Prettie Girls! doll collection
through Walmart.com, which should result in increased exposure for the brand.
One World is currently working hard to establish a presence with Walmart before
the upcoming holiday season is in full swing. In the future, the company
intends to pitch to Walmart the benefits of also distributing the dolls through
its brick and mortar stores. The company is eagerly anticipating the effects of
further expanding its distribution network.
For more
information, visit the company’s website at www.oneworlddolls.com/
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