Wednesday, December 10, 2014

One World Holdings, Inc. (OWOO) Broadens Reach – Accesses Mass Merchandise Retail Marketplace with Unique Multicultural Dolls

The One World Doll Project, a subsidiary of One World Holdings, is enjoying a year filled with new developments and success.

In keeping with One World Holdings’ commitment to becoming the top provider of multi-cultural doll products to the specialty, affinity and mass merchandise retail marketplace, the One World Doll Project is committed to changing the fashion doll industry’s retail landscape. One World supports these linked campaigns by heavily promoting and distributing its line of fashion play dolls, The Prettie Girls! The dolls were first introduced to the market in 2013 and are designed to be unique works of art for a growing market yearning for something new to experience, while also representing diverse cultures, interests and styles.

Ever since its establishment in 2010, the One World Doll Project has been keenly focused on encouraging diversity and multiculturalism within the fashion doll category. Step-by-step, the company has worked towards making this vision a reality. In November 2014, One World made a giant leap in the direction of its objective. The company announced that the world’s largest retailer, Walmart, had placed its first order for the Prettie Girls! With this move, Walmart will join select H-E-B locations and other prestigious online retailers, including AngelicDreamz.com, DollGenie.com, PattyCakeDoll.com and Wayfair.com, as a distributor of the dolls.

Millions of people buy their toys from Walmart so this first order is a substantial development. It will kick off the sale of the Prettie Girls! doll collection through Walmart.com, which should result in increased exposure for the brand. One World is currently working hard to establish a presence with Walmart before the upcoming holiday season is in full swing. In the future, the company intends to pitch to Walmart the benefits of also distributing the dolls through its brick and mortar stores. The company is eagerly anticipating the effects of further expanding its distribution network.

For more information, visit the company’s website at www.oneworlddolls.com/

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