Mobile
Lads is a Canadian company that is looking to take mobile advertising to a
whole new level. We have all seen mobile advertising in many of our apps and
sometimes in our emails, but often those ads end up being more annoying than
anything, and many times they lead people to websites that are not very
mobile-friendly.
Mobile
Lads is working to improve the experience for advertisers, mobile devices users
and website managers by acquiring technologies that can make the entire mobile
interaction fresh, exciting and a little less annoying. The company is working
on this by buying mobile-couponing site CouBox and by reaching an agreement for
software acquisition from Xtreme Mobility, while would put the company in
position to achieve its goals.
In
its 10-Q filing, the company lists its mission to provide mobile advertising
services through SMS technology. Over time, it expects to offer SMS
text-messaging capability for many advertisers, QR codes and mobile-friendly
websites. Based on that simple explanation, Mobile Lads is in a burgeoning
market with many opportunities for profit.
There
is little doubt that as technology has become more mobile, people have become
more mobile and the concept of “traditional” desktop advertising is going by
the wayside. The challenge for some companies has been to have a mobile
presence without “spamming” mobile users with all kinds of graphically pleasing
ads that just get in the way of the user’s mobile experience.
Mobile
Lads is on track to leverage its recent technology acquisitions and license
agreements to transform mobile advertising through the use of SMS and producing
mobile-friendly web pages so users can engage with advertisers in a more
intuitive way that is much easier to see and use on smaller mobile devices. This
can be especially handy for those in retail, advertising and entertainment.
For
more information, visit www.mobilelads.com
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