Earlier
today, Pure Hospitality Solutions reported that it has nearly completed the
re-tooled FROL (Friendly Reservation Online) technology, which is more robust
and powerful than the beta version system tested on U.S. based hotels.
“The
original FROL software was tested by over 30 independent hotels throughout the
United States,” commented Melvin Pereira, President and CEO of Pure Hospitality
Solutions, Inc. “The feedback was that the beta software significantly
increased booking rates at many of the properties. The majority of the owners
experienced better than good results with its use.”
“That
being said, those test were conducted in a highly saturated market, where
Expedia, Priceline and their respective subsidiaries rule,” he continued.
“Today, we’re smarter. We will launch the new FROL hospitality booking engine
in one of the world’s top ten countries to invest. That is not saturated with
Online Travel Agencies (OTA’s), and, also happens to have one of the fastest
growing tourism economies in the Central America-Caribbean region. Costa Rica.”
Management
indicated that its predecessor successfully ran the beta test in the United
States. Like most sustainable innovations, the cost to compete however, in a
saturated market, is extremely high – particularly during a severe market
downturn. However, what history has revealed about the online hospitality
booking engine market, is that it’s easier to buy than to build. Especially in
locales where there is little market saturation.
In a
concluding statement, Mr. Pereira said, “It is wrongly assumed that Costa Rica,
and the entire Central America-Caribbean region, has always been bustling with
high volumes of tourism and hotel development. This is not entirely the case
and we plan to leverage this in our favor. We will build a strong and effective
online hospitality booking system for Costa Rica, and certainly look to expand
throughout the Central America-Caribbean region; quickly.
“This is
where the future value of Pure Hospitality Solutions really resides. In our
technology solutions for online hospitality reservations. Our properties simply
become a ‘good to have’ for the additional value that stems from owing hard
assets. Our vacation properties also provide a guaranteed customer and revenue
base. But check the valuations on the regional booking engine companies that
were acquired and didn’t own their own hotels or vacation properties. We are on
the right track, and with the home court advantage!”
For more
information, visit www.purenow.solutions
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