San
Jose Shark hockey fans will be watching their team’s home games in a way no
other fan can speak of. The experience promises to be quite unique and comes
complete with, shall we say – a little kicker. No, we’re not talking about a
coupon from a fast food chain or a free calendar at your participating grocer.
Ask anyone who knows what it sounds, looks and feels like to be checked into
the boards by a 220 pound left wing and they’ll give you some insight into what
this very special value add is.
Thanks
to some innovative thinking by the marketing brass at Comcast SportsNet Bay
Area and the folks at The Guitammer Company (OTCQB: GTMM), the partnership
plans to implement a cutting-edge broadcast technology which is sure to boost
the action for die hard hockey fans and coach potatoes alike.
The
technology is termed “4D Sports” and uses sensors placed on the boards at SAP
Center in San Jose to capture and distribute the impact of NHL hits during
Sharks home games to the home. The couch in your living room is transformed
into a new sensory experience. The technology debuted during the recent Florida
Panthers-Sharks game.
David
Koppett, senior executive producer, live events, Comcast SportsNet California
said, “We thought, ‘Hey, this could be an interesting and unique experience for
fans.’ This is something they couldn’t get anywhere else. We’re in Silicon
Valley, home of innovative tech, and Sharks fans are especially interested in
things like this and are very tech-savvy.”
To
enjoy the 4D Sports experience fans need to buy a wireless ButtKicker Kit at
www.shakemycouch.com or another retailer. After placing the device under one of
the legs of your coach, the technology behaves like a silent subwoofer as it
picks up a signal transmitted through the broadcast via CSN California’s
signal. The experience feels as though your coach has turned into giant
PlayStation controller that vibrates simultaneously with the physical action on
the screen.
Seventy-six
sensors have been connected to panels around the SAP Center rink which capture
the impact of players slamming and pounding into the boards. The information is
converted into a new patented stream added to CSN Bay Area’s broadcast. This
stream is converted to a signal received by the device under the furniture.
Guitammer
President and Chief Executive Officer Mark Luden said, “We’re hoping to be
keeping that data digital. We’re managing each sensor individually. When we can
run digital all the way to the set-top box it will make the workflow easier and
open up the opportunity for the network to monetize that separately if they
decide they want to.”
David
Koppett added, “I think it’s exciting and there are a lot of potentialities
here,” says Koppett. “The possibility of having an encoded signal through the
set-top box to react to the action on-screen is intriguing. That could make it
a lot more active. Every league is getting involved with player and puck
tracking now, so imagine how those things could work together. We’re just at
the start of the potential could be.”
For
more information on the company visit www.guitammer.com
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