In recent
months, PURE Hospitality Solutions (formerly Oriens Hotel and Travel
Management), has emerged as what recently appointed Chief Executive Officer
Melvin Pereira calls a “new, invigorated company” focused only on corporate
growth. To this end, the company is embarking on its “Pure journey with several
million dollars in hard assets, real revenues, and a team that knows how to get
the job done.”
The PURE
portfolio is comprised of real estate, development projects and proprietary
intellectual property and technologies arranged to deliver hospitality and real
estate solutions in innovative and cost effective ways. A large part of PURE’s
operations is the development and acquisition of condominium apartments in
rapidly growing tourist destinations such as Costa Rica. The company has
already secured its initial anchor in the region with its acquisition of Bahia
Encantada, a beachfront condominium complex at Jaco Beach.
On par
with prior actions by the company’s fast-acting CEO, PURE in a previous news
release said that in order to achieve immediate results and optimal booking at
Bahia Encantada, the company has utilized seasoned rental agents to secure the
condo/hotel bookings rather than pre-maturely re-launching the company’s FROL
(Friendly Reservations Online) hospitality booking engine.
Through a
recently completed merger with E-Network de Costa Rica (SA), PURE has also
acquired a 20,000-square-foot land parcel at the Nativa Resort located just
outside Jaco in Central Pacific, Costa Rica. PURE has stated that it intends to
start construction of the new structure in the early part of 2015 and complete
the project by late third quarter the same year. The finalized project is
expected to be sold for a “considerable sum” while remaining within PURE’s
revenue pool.
In
addition to building this project, PURE says there are other potential
acquisition targets on deck along with the re-launch of FROL, which is
undergoing an overhaul to accommodate merger/acquisition projects in Costa
Rica. The re-launch will be conducted in phases and will ultimately incorporate
new mobile apps, provide travelers with electronic payment options, provide
hotel operators and condominium owners with back-end technology services, and
will operate as a standalone online hospitality search and reservation system.
According
to the company’s website, PURE has successfully signed up a number of
properties during past product beta testing and believes that through the
post-merger/acquisition of various projects located in Costa Rica it can
attract, secure and provide services to approximately 300 participating hotel
and condominium owners within the next 12 months.
As the
company continues to expand and grow brand recognition, PURE operates a
business model based on four sources of revenue: initial membership fees charged
to new hotel and condo properties joining the “by PURE” brand; monthly
royalties from “by PURE” brand locations; sales generated from corporate-owned
properties; and e-marketing revenue.
In a
recent news release, Pereira expressed his positive sentiment on the company’s
progress.
“In
addition to newly injected revenues, we have been acquiring assets across Jaco
Beach, Costa Rica; one of the Top 10 countries to invest in real estate,” he
stated. “We plan on building the ‘by PURE’ brand into one of the most
recognizable names in Jaco. Then, internationally, as our portfolio and reach
continue to grow. I personally started full-throttle from day one, demanding
the best of my team, our investors and anyone else associated with PURE. I have
absolutely no intention of slowing down, until PURE is what we envision it to
be.”
For more
information visit www.purenow.solutions
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