A recent article in
USA Today chronicles the toy industry’s inclusion of diversity in the doll
segment, along with how doll designers are meeting consumer demand for more
multicultural representation.
Read the full
article here http://www.usatoday.com/story/news/nation-now/2014/12/10/changing-face-dolls-diversity-american-girl/18004191/
Minorities are
expected to become the majority in the United States by 2040, at which time
Geoscape estimates that non-white spending will surpass white spending. The
shift ushers in new waves of consumer demand for diversity in just about every
corner of the market. For the toy industry in particular, changing U.S.
demographics strengthen consumer demand for multicultural diversity, something
that progressive toy companies are finding has incredible selling power.
Among its deeper
look into the toy industry, the USA Today article also features heavy-hitting
industry players like American Girl and Mattel (NASDAQ: MAT) along with a
lesser known, but equally as innovative company rapidly making its mark with
its multicultural doll line.
Barbie designer
Stacy McBride-Irby is a well-recognized figure in the doll making business.
McBride has long been an advocate for more diversity and accurate
representations of race in the doll industry. In 2009 she created for Mattel
the “So In Style” line of African-American dolls. Straying from the typical
white Barbie mold, the dolls were designed with fuller lips, wider noses and
varying skin colors.
The following year,
McBride-Irby left Mattel and started the One World Doll Project, subsidiary of
One World Holdings (OTC: OWOO), to make a significant positive cultural impact
through the doll category and create positive self-image in young women and
girl around the world.
“I do it because I
am an African-American woman,” Mcbride-Irby told USA Today. “I wanted to focus
on dolls that are not represented on the doll shelves.”
The One World Doll
Project in 2013 released its Prettie Girls!™ line of multi-cultural fashion
dolls uniquely designed with individual physical attributes, personal stories
and hobbies, and goals and inspirations to connect with a diverse demographic
of girls and encourage them to reach for their potential.
One World Holdings
has distribution deals with Toys “R” Us, HEB, dollgenie.com, Tuckers Toy Shop,
pattycakedoll.com, and recently expanded its international retail presence with
the People’s Pharmacy store chain in Belize. In November, One World Holdings
received its first order from Walmart, just time to establish a presence for
the holiday season.
On par with
consumer demand, The One World Doll Project is earning considerable recognition
in the media as well as the toy industry. In addition to its mention in the
recent USA Today article, The Prettie Girls! dolls have been featured in
national and international media spotlights like CNN, The Wall Street Journal,
Jet Magazine, Bloomberg.com, Parade.com, Dolls Magazine, The Toy Book, The
Houston Chronicle and Houston Business Journal, and TheStreet.com.
The media coverage
reflects the company’s solid commitment to its cause and its growing presence
in the competitive and culturally diverse toy market.
For more
information visit www.oneworlddolls.com/
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