Boreal
is an established water bottler of premium private-labeled, award-wining
bottled water products, which it sells to high-end clients in the retail,
automotive, collegiate and hospitality industries, among others. The company
tailors its products to meet each client’s specifications and needs, be it
publicity, promotion, marketing, internal use or a specific event.
The
company’s products are offered through three key brands:
Leisure
Time Spring Water: Boreal’s own brand – represents a small part of the
company’s overall business.
Sapphire:
Brand name owned by Boreal – a sapphire blue carafe style bottle with wine
style cap is the signature look for this particular brand.
Saint-Elie:
manufactured and distributed out of Quebec, Canada – taste and quality
award-winning brand name for its Natural Spring and Sparkling water, owned by
Boreal’s sister company, Les Sources Saint-Elie.
Boreal
finished up the third quarter with sales that exceeded prior projections and
increased 14.2% over the year prior. Revenues for the three months ended
September 30, 2014, were $652,505 compared to $571,794 for the same three
months of 2013. Overall, financial growth was fueled by a sales strategy that
incorporated selective price increases, an expanded global client list, and
“disciplined decisions, bold innovation, and focused execution,” according to
company CEO Francine Lavoie.
Based
on these elements, the company has achieved annual revenue growth each year
since 2009, and Lavoie forecasts continued momentum throughout the end of
fiscal 2014 and heading through fiscal 2015.
“I
am very pleased that we were able to increase our revenues during the third
quarter of this year, and we are projecting to exponentially increase those
revenues in the coming year ahead. Our solid execution and expense discipline
will allow us to rapidly grow production and deliver a strong finish to the
fiscal year along while increasing our long-term shareholder value,” she stated
in an earlier news release.
What
makes Boreal such an attractive company, aside from its strengthening financial
position, is its water source and manufacturing plant.
Boreal
gets its water from the Catskill Mountains in the southeast region of New York,
only 17 miles from the company’s 75,000-square-foot manufacturing facility.
Catskill is a valuable source of natural spring water brimming from a pristine
and abundant spring source deep inside the mountains. The spring’s exceptional
geological and geographical features have created the perfect environment for
Boreal’s low-mineral, sodium-free and well-balanced PH water. With exclusive
exploitation rights, Boreal has a confirmed volume in excess of thousands of
millions of gallons.
From
here, the water is transported to Boreal’s bottling facility where the company
can process a full range of water and bottle types. Boreal is also currently
working on facility enhancements such as installing a glass bottling line and a
sparkling water line. Boreal intends to develop a national network of bottled
water production facilities through an aggressive acquisition program as well
as via selective joint ventures.
The
bottled water industry has grown along two divergent paths, one focused on
low-margin, undifferentiated, commoditized product and the other centered on
innovative packaging, labeling and marketing, with the latter obviously being
Boreal’s niche. Overall, the industry has demonstrated long and sustained
growth and in terms of sales and volume increases has far outpaced the beverage
industry for the last 20 years. Bottled water is roughly a $12 billion market
in the U.S. in 2012, and above-average growth rates of 6-9% should continue in
coming years.
With
Lavoie at the helm, a woman with an impressive track-record of corporate
success, the company is on track to achieve its goals and become a leader of
this attractive niche of the growing multi-billion dollar bottled water
industry.
For
more information visit www.borealwater.com
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