Friday, December 19, 2014

Boreal Water Collection, Inc. (BRWC) Digs Heels into Key Niche of Bottled Water Industry

Boreal is an established water bottler of premium private-labeled, award-wining bottled water products, which it sells to high-end clients in the retail, automotive, collegiate and hospitality industries, among others. The company tailors its products to meet each client’s specifications and needs, be it publicity, promotion, marketing, internal use or a specific event.

The company’s products are offered through three key brands:

Leisure Time Spring Water: Boreal’s own brand – represents a small part of the company’s overall business.

Sapphire: Brand name owned by Boreal – a sapphire blue carafe style bottle with wine style cap is the signature look for this particular brand.

Saint-Elie: manufactured and distributed out of Quebec, Canada – taste and quality award-winning brand name for its Natural Spring and Sparkling water, owned by Boreal’s sister company, Les Sources Saint-Elie.

Boreal finished up the third quarter with sales that exceeded prior projections and increased 14.2% over the year prior. Revenues for the three months ended September 30, 2014, were $652,505 compared to $571,794 for the same three months of 2013. Overall, financial growth was fueled by a sales strategy that incorporated selective price increases, an expanded global client list, and “disciplined decisions, bold innovation, and focused execution,” according to company CEO Francine Lavoie.

Based on these elements, the company has achieved annual revenue growth each year since 2009, and Lavoie forecasts continued momentum throughout the end of fiscal 2014 and heading through fiscal 2015.

“I am very pleased that we were able to increase our revenues during the third quarter of this year, and we are projecting to exponentially increase those revenues in the coming year ahead. Our solid execution and expense discipline will allow us to rapidly grow production and deliver a strong finish to the fiscal year along while increasing our long-term shareholder value,” she stated in an earlier news release.

What makes Boreal such an attractive company, aside from its strengthening financial position, is its water source and manufacturing plant.

Boreal gets its water from the Catskill Mountains in the southeast region of New York, only 17 miles from the company’s 75,000-square-foot manufacturing facility. Catskill is a valuable source of natural spring water brimming from a pristine and abundant spring source deep inside the mountains. The spring’s exceptional geological and geographical features have created the perfect environment for Boreal’s low-mineral, sodium-free and well-balanced PH water. With exclusive exploitation rights, Boreal has a confirmed volume in excess of thousands of millions of gallons.

From here, the water is transported to Boreal’s bottling facility where the company can process a full range of water and bottle types. Boreal is also currently working on facility enhancements such as installing a glass bottling line and a sparkling water line. Boreal intends to develop a national network of bottled water production facilities through an aggressive acquisition program as well as via selective joint ventures.

The bottled water industry has grown along two divergent paths, one focused on low-margin, undifferentiated, commoditized product and the other centered on innovative packaging, labeling and marketing, with the latter obviously being Boreal’s niche. Overall, the industry has demonstrated long and sustained growth and in terms of sales and volume increases has far outpaced the beverage industry for the last 20 years. Bottled water is roughly a $12 billion market in the U.S. in 2012, and above-average growth rates of 6-9% should continue in coming years.

With Lavoie at the helm, a woman with an impressive track-record of corporate success, the company is on track to achieve its goals and become a leader of this attractive niche of the growing multi-billion dollar bottled water industry.

For more information visit www.borealwater.com

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