Stevia First, an
early-stage agribusiness focused on the industrial scale production of all
natural zero-calorie sweetener stevia reports that its CEO, Robert Brooke, was
recently featured in a New York Times article published January 1, 2014.
View the full
article by visiting:
http://www.nytimes.com/2014/01/05/magazine/the-quest-for-a-natural-sugar-substitute.html.
The article, titled
“The Quest for a Natural Sugar Substitute,” provides history on stevia and the
beverage industry’s quest to find enhanced flavor profiles and cost-effective
refining processes.
“As badly as stevia
needs the soft-drink companies, the soft-drink companies may need stevia even
more,” writes the author.
Specifically delving
into ongoing research in the areas beyond Reb A, the most commonly used stevia
sweetener today, the article highlights next-generation sweeteners like Reb D
and X (or M), which could be game changers for the industry.
Brooke, states in
the article that “these next-generation stevia sweeteners hold a lot of potential
for unlocking new growth within the stevia industry. Reb-A has done quite well…
Reb-D and Reb-X can take it to a whole new level.”
Stevia First is
working to establish a vertically integrated stevia enterprise in the United
States, leveraging its expertise in stevia seed and tissue propagation, plant
breeding, and cultivation.
For more
information, visit www.steviafirst.com
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