Tuesday, January 7, 2014

Nexus Enterprise Solutions, Inc. (NXES) Adapts for Success

A culture of adaptability is prevalent at Nexus Enterprise Solutions. Time and again, the company has used foresight and experience to spot and adjust to developing trends in the lead generation and online marketing space.

Since its establishment, Nexus has quickly emerged as a leading big data technology company and an expert provider of qualified leads for agencies, agent networks, and insurance carriers in the United States.

Nexus recognized early on that, in order to outlive the rapid consolidation of the lead generation industry, it needed to have the right technology to:

•           act as a reliable go-between for sellers and buyers of qualified leads;
•           fully analyze big data and validate leads; and
•           accurately track and distribute clean lead data.

To provide these solutions, Nexus developed the NexChange Marketplace, one of the few viable enterprise-level platforms managing the generation and selling of leads, from lead capture to verification, list segmentation and data distribution. In contrast, a number of smaller players were forced out because of the intricacy involved and resources needed to supply such solutions.

Today, Nexus benefits from its position as one of the last companies standing in a booming industry with continuing growth. Having established a reputation as a high-quality lead provider for the auto insurance sector, Nexus is now expanding vertically with a move into the life insurance field. With its major build-out expenditures already made, Nexus is well positioned to take advantage of lower fixed infrastructure costs and rapid revenue growth to replicate its services for other areas, including educational institutions and payday loans.

Nexus’ adaptability extends to meeting its clients’ demands. With sophisticated solutions such as geo-targeting, specific age demographics, and carrier or agency requirements, the company constantly fine-tunes its data stream to meet its clients’ target and to insure a strong return on investment. The company also continues to set new standards of quality and innovation for business-to-business big data management and the lead generation marketplace, a move that has made it the go-to company for those demanding high quality prospective leads at affordable prices.

For more information, visit the website at www.nexusenterprisesolutions.com

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