Textmunication Holdings, Inc. (OTCQB: TXHD) connects
merchants with their customers and allows them to drive loyalty and repeat
business in a non-intrusive, value added medium. By utilizing SMS messaging,
the company is able to connect consumers with the content they crave through
virtually any mobile device, increasing the effectiveness of local events and
promotions. For merchants, the company’s platform opens the door for up-to-date
offers, discounts and alerts designed to drive consumer interest and increased
sales.
Mobile marketing channels have continued to thrive in recent
years, and the industry has shown no signs of slowing down moving forward. In
particular, SMS messaging platforms have shown to be effective in reaching
potential leads. According to Oracle, text messages can be eight times more
efficient at engaging customers than more traditional channels. While emails
are opened just 22 percent of the time, marketing through SMS recorded a 98
percent open rate with an average interaction time of just 90 seconds.
The market for Textmunication’s marketing solutions spans a
variety of industries. Churches, clubs, restaurants, retail stores and service
centers are among a collection of sectors that have benefited from the
company’s unique outreach systems. With partners including Gold’s Gym, Laugh
Factory and Yum! Brands, the effectiveness of the company’s unique solutions
has been proven multiple times on a national and international stage.
SMS Marketing allows clients to engage consumers who have
requested additional information about their brand, and SMS Reminders can be
used by schedule-based service providers, such as mechanics for oil changes or
tune ups, to promote repeat business. Textmunication also offers features
beyond the sphere of traditional SMS marketing, however. MyLA is a specialized
loyalty solution that provides proximity-based rewards to promote brand loyalty
while allowing businesses to effectively grow text and email subscriber lists.
According to a study by Digital Marketing Magazine,
approximately 57 percent of consumers would be happy to sign up for an SMS
loyalty program, and nine out of ten consumers felt that such programs
presented added value. As businesses continue to migrate away from traditional
points cards towards mobile solutions, Textmunication is in a strong position
to increase market share. Analysts estimate that 80 percent of consumers still
haven’t been involved in SMS marketing messages, showing the massive potential
for industry growth in the future.
For more information, visit www.textmunication.com
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