According to comScore’s MobiLens® and
Mobile Metrix® data, smartphone penetration in the U.S. is now over 75 percent
as of early this year, with some 184 million Americans owning typically either
an Android (53.2 percent) or Apple (41.3 percent) based platform. On top of
this, the industry saw over 1.3 billion devices shipped globally last year and
estimates run upwards of 1.45 billion units to be shipped this year. With more
and more Americans buying in as unit prices continues to drop, after having
already declined by around 25 percent over the last four years, the market for
content delivery solutions is set to explode even further, as prices are set to
fall further, to around $424 on average by 2017, according to recent data
compiled by Citibank.
International Data Corporation
numbers for Q1 this year show over 334 million smartphones have shipped
worldwide, a 16 percent jump from the same interval last year. The Pew Research
Center recently noted that, as of this year, for the almost two-thirds of Americans
who now own smartphones, these devices are vital for them when it comes to
getting online. In fact, 10 percent of those surveyed indicated that, while
they own a smartphone, they have no broadband at home. An even wider margin of
15 percent said they had limited options for going online other than their cell
phone.
Consider in addition to these broader
smartphone usage metrics that the U.S casino and “racino” gaming market’s
revenues did a combined $8.5 billion last year, according to data from public
policy research institute, the Rockefeller Institute of Government. As well as
analysis from professional consulting firm RubinBrown out earlier this year,
indicating that the nation’s gaming industry on the whole generated a record
high of over $68 billion from all sources combined, and you have the outline of
a perfect storm for mobile compliance gaming, a sector where Consorteum
Holdings (OTC: CSRH) is already way out ahead of the trend. CSRH is focused on
bringing to market an updated version of the world’s first regulatory-compliant
mobile content delivery platform, which was designed to deliver any digital
content, across any cellular network type, to any mobile device or smartphone.
The RubinBrown report, pooled from
over 1k gaming operators across 39 states, which harnesses information from all
four segments of the gaming industry, also noted how online gaming has been and
continues to be a major growth driver of the industry’s record performance.
Morgan Stanley has even forecast an upper limit of around $5.2 billion for the
online gambling industry within the next five years, citing the over $11.2
million combined monthly revenues from the first three states to legalize, New
Jersey, Nevada, and Delaware. California is seen by many analysts as the next
logical state to jump in, with the legalization of online poker potentially
occurring this year and bill AB 431 currently keeping the issue alive, as a
major lobbying effort is put forth by the Morongo Band of Mission Indians and
San Manuel Band of Mission Indians, in conjunction with the largest online
poker cardroom in the world, the 50 million subscribers plus and growing,
PokerStars.com. Poker has become more and more popularized in the U.S. in
recent years, with shows like High Stakes Poker on Game Show Network and the
World Series of Poker being broadcast on ESPN having primed the pump for more
widespread approval.
Needless to say, when the rush
finally hits, you are going to see huge numbers of companies clamoring to catch
up and execute attractive solutions that can hit as many mobile devices as
possible, and the cost and complexity issues they will face spells big business
for Consorteum Holdings. The company’s Universal Mobile Interface (UMI)
platform is more than just a way to develop once and deploy anywhere, enabling
content developers to bypass the updating and versioning costs typically
associated with a mobile app that wants to land on as many devices as possible
and yet stay fresh with new, periodically-released content updates. The UMI is
a fully vetted geo-location and geo-fencing enabled solution that ensures
end-users can only authenticate a session from within a jurisdiction approved
by regulators, because it is based on the CAPSA platform licensed from NYG
Holdings, which has already successfully run the extremely meticulous Nevada
Gaming Board gauntlet.
The UMI platform elegantly identifies
the user’s device, delivering content via cloud technology in the proper
resolution and display format, irrespective of particular device type. This is
a solution that frees developers from the cost and difficulties of having to
push patches and build/update different versions of their apps for different
devices. CSRH’s solution also satisfies all relevant regulatory, licensing and
policy compliance issues, and even provides a high level of fully compliant
security capabilities. Indeed, UMI could be just the Apollo program this
yet-nascent industry needs to go off-world, providing the delivery system
required for developers to be able to access real creative freedom and bridge
the gap in areas like poker, where there has historically been a major divide
between live versus online. Given that the industry is still so small, that
only about one quarter of Americans still find gambling taboo and that currently
Hawaii, Iowa, Massachusetts and Pennsylvania are all considering legalizing
online gambling, Morgan Stanley’s projections (which assume some 20 states will
legalize online gambling by 2020) seem well within reason.
There is a great deal of room for
CSRH to grow here and the company is prepping to capture substantial market
share in the mobile sports betting and casino gaming verticals moving forward,
confident that numerous states will see the swollen coffers from the associated
taxes as a sure thing that is well worth betting on. Recent analysis indicates
that online poker alone would create some 10k high-tech jobs nationwide and
generate over $2 billion a year in tax revenues for state and federal
governments. American Gaming Association data about the global online gaming
market indicates that roughly $35 billion in bets are currently placed each
year across 85 countries that have legalized the industry’s practices, clearly
showing how big the potential market is that states are currently missing out
on collecting taxes from.
Consorteum Holdings’ UMI platform is
a superb target for developers to choose here as the regulatory environment
changes. With a sophisticated suite of layered, inter-dependent player and
device controls that cover everything from the aforementioned geo-location
verification capabilities that can’t be spoofed by jailbroken devices, to
real-time mobile or Wi-Fi data bearer controls and comprehensive
auditing/reporting, the UMI is a platform that will satisfy developers, regulators,
and gamers alike. Designed from the ground up as the ultimate in cost-effect
mobile compliance gaming delivery engines, UMI stands poised to revolutionize
developer workflows, bringing feature-rich, gorgeous gaming content to millions
of mobile users.
For more information, visit
www.consorteum.com
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