With mobile gaming revenue set to overtake the console
market as of this year, growing by around 20 percent to clock in at around $30
billion, according to analysts at gaming-focused global market research and
predictive analytics firm Newzoo, the market is now ripe for retro gaming on
the mobile. Especially after a banner 2014 for mobile, which saw more than 2.4
billion tablets and smartphones shipped, according to analysis by IT research
and advisory firm Gartner. Whether it is stuff that was just coded last week
and compiled for the latest Google (NASDAQ: GOOG) Android and Apple (NASDAQ:
AAPL) iPhone – or it is classic content, delivered to PC and set-top streaming
devices via services like Steam – the gameplay is what gets people, and content
is king.
That is why WRIT Media Group (OTC: WRIT) wholly-owned
subsidiary, Retro Infinity, has been working with Amiga Games, Inc. (AGI) to
bring a treasure trove of classic content from the late 80’s and early 90’s to
the modern market. These are not titles that require considerable development
expenses to produce, or will be hit-or-miss in terms of an ability to appeal to
end-markets; they are tried-and-tested gaming experiences from Amiga, Atari and
other platforms of that era. By licensing proven and existing game libraries,
mastering them for a more connected era of content distribution choices, and
allowing publishers to generate revenue off previously dormant titles, Retro
Infinity provides a conduiting solution for elegantly launching old content to
new devices.
The Amgia and Atari brand conjure up fond memories to a lot
of gamers who grew up in that era. From top-down squad based shooters like
Cannon Fodder, which was praised for its numerous levels, reflex-based puzzle
solving and high skill requirement, to paradigm-defining gameplay experiences
like Lemmings, the Amiga had a sizeable library of really good games. Titles
like Super Cars 2, Kick Off 2, Eye of the Beholder, F29 Retaliator, and The
Settlers show the range, as well as depth of gameplay experiences which can
reside in the publisher’s library, and yet they go untapped by mobile and other
potential markets. Any serious gamer knows that quality is more about the
overall experience and feel of a game than just the graphics. This is a major
driving force behind the rise of indie gaming – which in most cases now is an
homage to retro games, both in terms of gameplay and aesthetics – as well as
the resurgence of retro gaming itself.
Retro Infinity’s proprietary technology allows games that
have already successfully connected with audiences in the past, to be
seamlessly adapted and republished for the widest variety of platforms. Whether
it is a new generation of gamers going back and discovering amazing content
that has complexity, deep stories, exciting gameplay and fluid game mechanics
through their PC, tablet, console/microconsole or set-top box, or older gamers
rediscovering those same experiences through their mobile device. Retro gaming
has immense appeal to a large and growing market. With major developers today
heavily focused on top-tier, big budget games that must sell extremely well in
order to be considered successful, the mid-tier market has been left largely
vacant, opening the door to an explosion of indie development over the last few
years.
This content vacuum is so powerful that it has even drawn
the majors back in of late. Electronic Arts (NASDAQ: EA) wowed the sector at
its E3 2015 press conference not with Mass Effect Andromeda and Star Wars
Battlefront, but with a humble little physics-based puzzle platformer, Unravel,
and its subsequent touting of a strategic move to do more external content in
the future like this off-beat indie game. This strategy move by EA takes a page
out of the playbook of French developer Ubisoft (OTC: UBSFY), which, while
better known for its top-tier titles like Assassin’s Creed and Far Cry, has
seen great responses recently from its puzzle adventure game Valiant Hearts,
and the platforming RPG Child of Light.
The push by gaming sector majors back into the realm of
indie and retro gaming illustrates how hot the market is for content,
especially when it lends itself to being easily adapted to the burgeoning
mobile and set-top spaces. WRIT Media Group has put together the technology and
know-how to mine through the highly-mineralized content of the retro gaming
world, and deliver that content in the best format to end-users across a
spectrum of devices.
Find out more at www.writmediagroup.com
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