Pulse Beverage Corp. is an emerging beverage company that
provides consumers with high-quality, healthy alternatives to traditional
refreshment options. Since launching its first product, Natural Cabana®
Lemonade, in 2012, the company has rapidly expanded its product line to include
its flagship PULSE® brand of nutritional beverages, limeade and coconut water.
Moving forward, Pulse will look to continue to develop its network of retail
outlets, supermarkets and convenience stores in order to become a market leader
in the nutritional and functional beverage categories.
In recent years, the functional beverage market in the
United States has recorded steady growth, providing Pulse with a significant
opportunity to continue expanding its market share in the years to come.
According to a report by Statista, retail sales of functional beverages in the
U.S. accounted for approximately $16 billion in 2010, and that figure is
expected to grow by more than 16 percent by the end of this year. For Pulse,
this consumer interest could translate into big returns.
In the first quarter of 2015, the company’s net sales rose
by nearly 25 percent, as compared to the same period in 2014. These results
were driven by vast expansion to Pulse’s retail distribution network, which now
includes some of the world’s biggest retail chains. In particular, the company
secured manager approval status with Walmart for its Natural Cabana Lemonade,
with an active presence in more than 300 stores to date, as well as listings in
50 Wegmans mega-stores and nearly 500 7-Eleven stores throughout Canada.
“We achieved significant operational progress during the
first quarter of 2015,” Bob Yates, chief executive officer of Pulse, stated in
a news release. “We have spent 3.5 years in establishing our comprehensive
nationwide and international distribution system. We believe this… will lead to
a breakout year in 2015.”
Since launching its first product, Pulse has secured more
than 20,000 listings for its lemonades and limeades, in addition to more than
5,000 listings for its coconut waters. This month, the company plans to expand
upon this progress by introducing its proven lemonade product to the Mexico
market, establishing another channel for retail growth in the future.
For prospective shareholders, the rapid expansion of Pulse’s
distribution network, the company’s improved financial results and the growing
demand of the functional beverage market combine to make Pulse an intriguing
investment opportunity in the current market.
For more information, visit www.pulsebeverage.com
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