In recent months, Pure Hospitality Solutions, Inc. (OTC:
PNOW) has turned its focus towards the launch of its groundbreaking Central
American-Caribbean centric online travel agent (OTA) platform, Oveedia, and the
company took a major step toward expediting this goal on Monday by submitting
the Oveedia architecture to the Sabre Travel Network.
“Submitting the Oveedia architecture to Sabre is just as
important of a step in the Oveedia development process, as is creating
wireframes in the ‘beginning’ phase of website development,” stated Melvin
Pereira, President and Chief Executive Officer of Pure. “With the basic
architecture in place, programming and integration should continue relatively
smoothly.”
In May, Pure announced that it had become a member of the
Sabre Travel Network, which is noted to be the industry’s leading travel and
tourism software company. Through this partnership, the Oveedia platform gained
access a network of more than 125,000 hotels, 400 airlines, 16 cruise lines and
25 car rental selections, giving Pure a significant advantage as it continues
to prep for a major three phase rollout in the upcoming weeks.
“[W]e have reached a true milestone – being certified under
Sabre; effectively becoming a bona-fide online travel agent,” continued Pereira.
“With Sabre’s service support, we will surely become the Central
American-Caribbean travel hub.”
The travel market throughout Latin America is one of the
most rapidly expanding in the world. According to a report by Phocuswright, the
market is expected to approach $100 billion by 2016, and online travel booking
is accounting for an increasingly large share of that spending. Annually, the
region is experiencing growth of 15 percent in the OTA industry despite
relatively low penetration by global OTA leaders, including Expedia, Priceline,
Orbitz and Travelocity.
For sustainable success in the Central American-Caribbean
travel market, industry analysts insist that unique customer engagement models,
including flexible payment options and local language support, will be
critical. It is in this area that Pure, by focusing its efforts directly on the
underserved market, has a significant strategic advantage in the regional OTA
industry.
With large portions of the ‘beginning development’ phase of
Oveedia now complete, Pure is pushing for completion of an initial version of
the travel platform as early as the end of this week. Look for the company to
leverage the immense power of the Sabre Travel Network to streamline future
development in a continued effort to expedite the launch of the company’s
game-changing travel hub.
For more information on Pure Hospitality Solutions, visit
www.purenow.solutions
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