If the caliber of national brands listed on Mobivity’s
roster of clients is any inclination, the mobile marketing technology company
has hard-earned its reputation for helping businesses and brands foster
customer loyalty and reap the financial benefits of doing so.
Using its suite of patented mobile marketing technologies,
Mobivity’s communication strategies are designed to enhance customer engagement
and loyalty to drive ultimately incremental sales and profitability.
The company’s SmartReceipt technology, for example,
transforms traditional retail transaction receipts into engaging “smart”
receipts. Mobivity recently announced a deal with U-Swirl, Inc., an operator
and franchisor of self-sever frozen yogurt cafes, in which U-Swirl will use the
SmartReceipt technology to craft highly targeted, relevant loyalty messages to
its customers via SMS text messaging and receipts given at the time of sale.
The technology enables U-Swirl customers to join various
loyalty and rewards programs, as well as receive targeted offers and
promotions, by subscribing to text messaging programs or through relevant
content on their receipts. Following product testing, U-Swirl gave the
SmartReceipt technology impressively high marks.
“Our early tests have been extremely well received by our
customers,” Carell Grass, vice president of Operations of U-Swirl, stated in
the news release. “Response rates to text messaging promotions have been as
high as 71%, which is unparalleled. The ability to anchor our digital loyalty
program to our point-of-sale systems and receipt content was a key
differentiator that attracted us to the Mobivity solutions, and the results
speak for themselves.”
U-Swirl joins a client base of national brands including
CNN, Disney (NYSE:DIS), the NFL, Sony Corp. (NYSE:SNE) subsidiary Sony
Pictures, AT&T (NYSE:T), Chick-fil-A, NBC Universal, Subway, Baskin
Robbins, Jamba Juice (NASDAQ:JMBA), Sonic (NYSE:SONC), numerous professional
sports teams, as well as thousands of small, local businesses across the U.S.
In the first quarter of 2015, in which Mobivity reported
increase in revenues and gross margins, CEO Dennis Becker said SmartReceipt™
has processed more than 680 million transactions and is on track to reach 1
billion transactions later this year. He also described how the company’s
current and expanding list of prospective customers is setting it up for
anticipated growth.
“Momentum is continuing both in new deployments of
SmartReceipt as well as our growing pipeline of potential customers. We are in
active discussions with dozens of national QSR brands regarding SmartReceipt™
as well as other components of our unique bundled marketing solution,” Becker
stated. “Our technology is powering marketing campaigns for thousands of QSR
locations across the U.S. and we anticipate new deployments by additional QSR
brands in the current quarter and throughout 2015.”
For more information visit www.mobivity.com
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