Loans4Less.com (OTC: LFLS) is
developing a national platform for standard conforming residential retail
mortgage and consumer loans. For more than 20 years, the company has been
operating as a mortgage broker in California and markets mortgages through its
loans4less.com website. Loans4Less provides excellent service, competitive
rates/terms, fast closing timelines, daily market updates and other
information.
Loans4Less maintains a AAA rating
with the Business Consumer Alliance. Loans4Less mortgage business does not hold
trust funds, lend directly, service loans or operate a warehouse line of credit
and is not subject to the risks and problems that in the past were associated
with sub-prime lending. Rather, the company relies on a variety of wholesale lenders
for its retail home loan programs.
The company’s retail mortgage
platform shows great promise, making it an extremely attractive brand for the
advertising of mortgages and consumer loans. Thus, it follows that a
significant amount of the company’s attention is on swiftly growing its income
stream in order to increase shareholder value.
The company plans to achieve such
growth through cost effective advertising in alliance with a strategic
community bank partner in order to further develop and expose its generic
brand.
The investment banking and securities
brokerage firm WestPark Capital is currently advising Loans4Less in its search
to find the right community bank partner and to help with its capital formation
and planning activities. Once that partner is in place, Loans4Less will
endeavor to develop and unveil its nationwide mortgage broker origination,
proceed to raise capital, complete the pending acquisition of 321Lend a
consumer loan and peer-to-peer lending platform and significantly increase
brand awareness.
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