Pure
Hospitality Solutions, in an effort to continue building shareholder
confidence, recently released a collection of site design snapshots for its
upcoming Central American-Caribbean online travel hub, Oveedia.
“[W]e are
currently at a stage where testing will soon begin and an early launch is
likely,” Melvin Pereira, president and chief executive officer of Pure, stated
in a news release. “Our programmers are working tirelessly to ensure Oveedia’s
launch is not only accelerated, but that an ultra-friendly user experience is
achieved by front-end consumers.”
With the
snapshots, Pure is providing shareholders with a glimpse into the style,
functionality and design of the Oveedia platform. Along with two unique desktop
versions of its design, the preview also includes both tablet and mobile design
snapshots, highlighting the quantifiable progress of Pure in recent months.
“We are
exploring two differently designed, ultra-responsive versions, all shown as the
platform will appear on a desktop, smartphone or tablet,” continued Pereira.
“We are on our way to having one of the most incredible assets in the history
of our organization.”
In May,
Pure took a significant step toward increasing the potential value of Oveedia
by becoming a member of the Sabre Travel Network. Through this agreement, the
company gained access to a $7 billion booking network, including more than
125,000 hotels, 400 airlines, 16 cruise lines and 25 car rental selections. In
addition to its partnership with Sabre, Pure has also made major strides toward
a sustainable presence in the growing Central American-Caribbean travel
industry through the continued expansion of its standalone travel network. Last
week, the company added Jaco Tour Company to the fold, and expansion to
approximately 300 hotels and travel-related businesses is expected by the end
of the year.
According
to a report by Amadeus, the online travel agency segment in the Latin American
market is expected to account for $98.5 billion in 2016, providing Pure with
the opportunity to realize rapid increases in market share following Oveedia’s
initial release. Integration with the Sabre Travel Network, as well as
continued expansion of Pure’s standalone region-specific travel network, should
make Oveedia a strong acquisition target for larger, globally dominant OTAs –
including Expedia and Priceline – in the years to come. For prospective
shareholders, the impending launch of Oveedia makes Pure an intriguing
investment opportunity moving forward.
For more
information on Pure Hospitality Solutions, visit www.purenow.solutions
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