The WRIT
Media Group is creating incredible brand visibility with new marketing
initiatives. From crowd funding to social media campaigns, WRIT Media is using
these innovative approaches to bring increased attention to its mobile gaming
products and to reinforce its high focus on expanding in the digital media
industry.
Early in
November 2014, Retro Infinity, a WRIT Media subsidiary and publisher of
timeless video games on modern-day mobile devices, revealed some of its
expansion plans. Before long, the subsidiary will be launching the Retro
Infinity Player, a proprietary software platform, through a social
media-supported crowd funding campaign. Once launched, the platform will enable
classic video games to be played on modern devices (smartphones, tablets, game
consoles and set-top streaming devices). This is a key piece of WRIT Media’s
business: to bring older gamers favorite games from the past and to let a new
generation of gamers experience those titles anew.
Retro
Infinity has also recently collaborated with the National Association for Stock
Car Auto Racing (NASCAR) as part of its branding efforts. The subsidiary was a
secondary sponsor, along with Branding Racetrack convenience stores, on Enrique
Contreras III’s debut in the NASCAR Camping World Truck Series in Martinsville,
Virginia. Leveraging the reach of NASCAR’s nationally-televised events and the
social media campaigns surrounding these events, Retro Infinity intends to
continue to steer the spotlight to the launch of its Retro Infinity Player, from
now until the racing association’s championship weekend in November.
The WRIT
Media Group is a holding company operating under two divisions. It is involved
in retro video gaming via Retro Infinity and Amiga Games, and content creation
via Front Row Networks. Working together with its subsidiaries, WRIT Media is
positioning itself so it can benefit from the market growth and increased
demand for interactive digital content, as well as alternative theatrical and
mobile content, from an increasingly interested audience.
For more
information, visit www.writmediagroup.com or www.retroinfinity.com
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