In
pioneering a line of impeccably designed multi-cultural dolls, The One World
Doll Project, a One World Holdings subsidiary, is offering inspiration and
meaning to a multi-cultural audience. One World’s Prettie Girls! dolls are
unlike other dolls on the market. They are a unique collection of
multi-cultural fashion dolls that reflect the evolving demographics of the
United States and a spot-on representation of what has been missing in the play
and fashion doll space for years, and One World is taking full advantage of the
opportunities to be had with these dolls.
As with
any new inventory (The Prettie Girls! dolls were launched in 2013), retailers
were initially apprehensive about taking a big position with the newly-released
dolls but their bets are paying off. They are finding that the dolls are worth
the investment.
One World
had a recent, successful, sold-out launch of The Prettie Girls! dolls at H-E-B
stores, which encouraged other mega-stores to start negotiating vendor
agreements with the company. This launch substantiated the messaging and goals
of The One World Doll Project; it confirmed that children are excited to play
with dolls that they can relate to and that have fun stories to build upon.
Thanks to
that successful H-E-B launch, One World was able to arrange for distribution
internationally through prestigious online retailers, such as Wayfair.com,
DollGenie.com, PattyCakeDoll.com and AngelicDreamz.com, who are positioning the
doll line for rapid and expanded sales. Combined, these vendor relationships
are affording The Prettie Girls! a presence with associated online retailers,
such as Sears.com and eBay, and laying the foundation for other national and
regional “brick and mortar” store chains to follow in their footsteps.
With the
holiday season around the corner, One World’s management is gearing up for a
flood of orders since the company is presently, and actively, negotiating with
retailers to carry The Prettie Girls! dolls. With the imminent expansion of its
current vendor relationships and the closing of current prospects in the works,
management is expecting the upcoming holiday season to establish One World as a
serious competitor.
For more
information, visit www.oneworlddolls.com
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