Mobile
Lads is taking advantage of what it perceives is a shift from traditional
advertising toward mobile advertising, focusing its corporate strategy on
partnering with third-party providers to offer advertising and marketing via
mobile-friendly websites, SMS text messages and Quick Response (QR) codes.
The
company’s current product offering consists of wide-area wireless transaction
software solutions for the consumer finance, web and health payment processing
sectors. These solutions are designed to provide streamlined, continuous access
to time-sensitive information and data on multiple network standards and are
offered through the Mobile Lads Xtreme Mobility division, which centers on
three core technologies: xmVerify, a real-time mobile transaction security
service that prevents credit card fraud by giving users control over the
authorization process when making purchases; xmBilling, a mobile platform that
provides customers with a convenient and secure way to review and authorize
automatic billing transactions; and xmOne, a mobile platform that provides an
array of encrypted mobile services, including top-up, payment processing,
emergency notification and marketing, ideal for students and higher education
facilities.
Mobile
Lads’ vision for this area of its business is to enable innovative, wide-area
communication solutions on a global scale and emerge as a leading-edge wireless
solution provider.
Corresponding
with the changing dynamics of modern advertising, and complementary to the
company’s mission and existing platform, Mobile Lads recently acquired “CouBox”
mobile software platform assets.
CouBox
features a comprehensive coupon and incentive-driven content management system
that delivers consumer-centric incentives via a mobile application and website,
enabling consumers to search for items, brands and stores and then clip items
directly to their mobile devices for later use. Utilizing an exclusive
algorithm, CouBox also helps consumers optimize savings by searching for
cost-saving flyers matching their coupons. The pattern-recognition algorithm
can also predict which items will come on sale and when to make intelligent
recommendations to CouBox users on which items to buy. Among other features,
CouBox also has the capability to generate shopping routes based on a user’s
unique profile to save the consumer time and money.
As more
shoppers shop online via smartphone, merchants have a unique opportunity to
leverage mobile advertising solutions to heighten brand and sale offerings. For
Mobile Lads, this paradigm creates incredible market potential.
For more
information, visit www.mobilelads.com
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