The One
World Doll Project, a subsidiary of One World Holdings, Inc. (OWOO), has
announced that retail giant Walmart has placed its first order for the Prettie
Girls!™ multicultural fashion play dolls. The One World Doll Project endeavors
to be the leader in promoting multiculturalism and diversity within the fashion
doll category. The One World Doll Project feels that placement of these dolls
within the Walmart sales channels will undoubtedly maximize exposure of the
Prettie Girls! brand.
Trent T.
Daniel, founder of The One World Doll Project commented, “We’re very pleased
that Walmart has joined H-E-B Stores, Toys’R’Us and other national retailers
after viewing the Prettie Girls! dolls at Toy Fair 2014. Millions of Americans
buy toys from Walmart and we have extensively collaborated with the Walmart
buying team to establish a presence before the upcoming holiday season is in
full swing.”
Prettie
Girls! dolls collection, consisting of Lena (African-American), Valencia
(Hispanic), Kimani (African) and Dahlia (South Asian), is representative of the
evolving, diverse demographics of the American marketplace and encompass the
positive attitudes, attributes and aspirations of contemporary girls around the
world.
“We are
dedicated to creating a product that young girls will be excited to play with,
that they can relate to, and that have fun stories to build upon. Our mission
is to make a significant cultural impact through the doll industry, and we are
thrilled to work with Walmart. We look forward to expanding this relationship,”
Daniel stated in the news release.
Established
in 2010 by Daniel and co-founder Stacey
McBride-Irby, The One World Doll Project is committed to changing the retail
appearance and mindset of the doll industry. The Prettie Girls!™ are a
collection of fashion play dolls which exhibit diversity in culture, interest
and style. McBride-Irby, former Mattel® designer most notably known as creator
of the So In Style® dolls (the first African-American dolls by Mattel),
designed the Prettie Girls! for a growing market in need of a new type of
experience. The Prettie Girls! embody the positive values and attributes that
little girls long to associate with. “Prettie” stands for P(ositve)
R(espectful) E(nthusiastic) T(ruthful) T(alented) I(nspiring) E(xcellent). The
Prettie Girls!
For more
information on the company visit www.oneworlddolls.com/
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