The skin
is the body’s largest organ and yet the science of skin care is still
relatively primitive, even today, amid a global skin care market estimated in
market research provided by Statista as growing to over $121B within the next
two years alone. Major sector players, like premium skin care-focused Estée
Lauder, which led the space last year at around 13% of the overall market, saw
strong performance in 2013, with Estée Lauder’s flagship Clinique brand alone
comprising a 7% value share in the skin care space, according to Euromonitor’s
June 2014 analysis.
New
products like blur creams and face oils, prized by women who use these products
to make their skin look and feel younger, have shown increased popularity among
consumers domestically and abroad. A blend of skin care ingredients and
cosmetics, designed to deliver both immediate aesthetic improvement, as well as
long term benefits, have come to dominate product types in this market across
the board. Euromonitor even pegs the underlying skin care market growth metrics
at around 12% in value terms, and at constant 2013 prices, with the facial care
segment in particular leading the pack with a slightly higher 13% growth rate,
as even more and more men continue to invest in looking their best.
Anti-aging
facial care products are seen to be the market sweet spot, with a steady 26%
value growth, driven by ageing populations in America, China and the EU, packed
with consumers who want to keep their epidermis (the uppermost layer) and
dermis (the pre-subcutaneous layer where follicles reside) looking/feeling
fresh and youthful. In China, Procter & Gamble HK is the sector leader,
with around 13% of the market under their thumb, on sustained receptivity to
offerings like their SK-II brand Facial Treatment Essence. Procter & Gamble
HK’s success has also been due in large part to sophisticated marketing
efforts, which prominently feature a variety of celebrity spokespersons. The
ageing HK population is noticeably keen on skin care products, owing to a rich
history of attention to skin care among Chinese women, backed by the still
strong, nutrient-based traditions of Chinese medicine, as well as a growing
cultural exposure to international beauty trends.
One of
Technology Applications International’s (OTCQB: NUUU) two wholly-owned
subsidiaries, Rejuvel, is squarely focused on offering consumers cutting-edge
skin care products. The company’s flagship REJUVEL brand anti-aging products,
that are based on and exclusively licensed from NASA-patented technologies (as
well as via Administrators of the Tulane Educational Fund), are already seeing
increased traction through rapidly expanding distribution channels. REJUVEL
uses a proprietary, simulated microgravity producing bioreactor process, which
helps yield a scientifically advanced formulation that actually stimulates the
most common connective tissue cell type, fibroblasts. Fibroblasts are
responsible for synthesizing the extracellular matrix that provides structural
and biochemical support in surrounding cells, as well as collagen, the primary
structural protein.
The
REJUVEL brand’s revolutionary Breakthrough Facial Repair Crème is able to
repair the skin and reverse signs of ageing at the molecular level, by
triggering fibroblasts in the skin to multiply, firming the skin by rebuilding
its cellular structure from the ground up. The patented rotating wall vessel
bioreactors used in the manufacturing process are able to create plant and
mammalian stem cell extracts. Improved moisture, skin tone balancing and a
measurable reduction in wrinkle depth are the kind of highly sought after
effects this NUUU subsidiary’s products are capable of. The enhanced resiliency
of the skin which results from the product’s use is thanks to extensive R&D
into the bioreactor, which was actually tested in space before being
field-proven here on earth. The essential ingredient of the REJUVEL formula
derived from the bioreactor, is made possible by the three-dimensional cell
culture capabilities of the system and the end product’s ability to stimulate
fibroblasts’ biosynthesis of collagens, elastic fibers and glycoproteins,
naturally offsets the slowing rate of fibroblast generation which occurs in the
human body as we age.
Rejuvel
has already taken numerous steps to pull down market share from the larger
players in the sector with their superb product and has engaged in marketing
efforts, with the latest example being how they managed to get the REJUVEL
product into celebrity gift bags that will be distributed at the upcoming the
15th annual Latin GRAMMY® Awards this November 20. Broader global branding
initiatives are also going swimmingly, with the announcement in mid-November
this year that the company has secured a series of full-page print ads in top
health and fashion magazines, like Women’s Health and Marie Claire, for their
Breakthrough Facial Repair Crème.
For more
information on Technology Applications International Corp., visit: https://tapplic.com
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