Since the
advent of massive open online courses (MOOCs) offered by new education ventures
like Coursera and edX, online learning has grown in popularity internationally.
With the proliferation of mobile phones and tablets into most hands and most
homes, now is also an exciting time for mobile learning.
Urban
Planet Media & Entertainment Corporation is one of the leading innovators
of mobile learning. This privately-held mobile media company is making strides
in education, healthcare and literacy with its high-value content and
solutions. The company has business dealings in forty countries and products
that are available worldwide. With such a global reach, it is little surprise
that the Sibling Group Holdings, an educational technology holding company,
announced its intent to acquire Urban Planet this past October 2014.
Urban
Planet develops quality educational products that use digital technology and
mobile devices to reach people everywhere, particularly those with limited or
non-existent access to high-quality education. Urban Planet creates and
distributes content for English language learners, and recently expanded into
new areas such as literacy and mobile health.
Urban
Planet’s latest product is being offered via a partnership with Kraatu, a
Dubai-based mobile services provider. Through this partnership, it is anticipated
that Urban Planet’s principal service, Urban English, will go live with Du, one
of the largest mobile operators in the United Arab Emirates, by year end.
The UAE is
home to people from over 100 nationalities and, while the English language is
the most effective means of communication, a majority of residents are still
unfamiliar with or not fluent in the language. With its innovative content and
delivery mechanism, Urban Planet provides a perfect platform to address this
challenge. Urban Planet’s innovative SMS with IVR delivery, in particular,
ensures that Urban English lessons can be accessed via any type of mobile
phone, even the most basic and feature phones.
The Urban
English service will be launched in multiple languages including Urban English
for Arabic Speakers and Urban English for Bengali Speakers, with a variety of
courses offered in each language including English for Beginners, English for
Tour Guides, and English for Restaurant workers. Plans to expand the service
for Hindi and Pashto speakers are also in the works.
Urban
Planet delivers Urban English, a daily audio English lesson, via email, SMS,
IVR, WhatsApp and other social messenger services used by millions of people
around the world. Urban English is widely recognized and widely distributed,
and has over 80,000 daily mobile subscribers in the Middle East region and
400,000 daily subscribers in over 30 countries around the world.
Strong
partnerships have led to the Urban Planet’s success and growing demand for its
solutions in the Middle East and throughout the world. The UAE will become the
sixth country to launch Urban Planet Mobile in the Middle East. The launches in
Iraq and Yemen occurred earlier this year while the ones in Saudi Arabia,
Jordan, and Kuwait happened in 2013.
For more
information, visit the companies’ websites at www.siblinggroup.com and
www.urbanplanetmobile.com
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