Ask any entrepreneurial
organization or marketing director of an emerging company and they will tell
you that the elephant in the room during every business meeting is named
exposure. Put another way, many great products and services accompanied by
stellar business plans become worthless less the exposure necessary to
penetrate markets and drive sales. One might ask, how does a company gain
exposure for its product on a national scale without breaking the bank? The Fox
Network is asking $4 million for a thirty second Super Bowl spot in February
but that may be just slightly out of reach given this year’s budget. The Super
Bowl notwithstanding, there are other coveted avenues known to company
marketers for gaining exposure and The One World Doll Project, a subsidiary of
One World Holdings, Inc. (OTCQB: OWOO) may have just landed the next best
thing.
The One
World Doll Project has recently announced that Walmart, the world’s largest
retailer, has placed its first order for the Prettie Girls!™ multicultural
fashion play dolls. The One World Doll Project’s business is to lead the way in
promoting multiculturalism and diversity within the fashion doll category. OWOO
is confident that placement of these dolls within the Walmart sales channels
will to maximize exposure of the Prettie Girls! brand.
Trent T.
Daniel, founder of The One World Doll Project commented, “We’re very pleased
that Walmart has joined H-E-B Stores, Toys“R”Us and other national retailers
after viewing the Prettie Girls! Dolls at Toy Fair 2014. Millions of Americans
buy toys from Walmart and we have extensively collaborated with the Walmart
buying team to establish a presence before the upcoming holiday season is in
full swing.”
This
initial order from Walmart is a significant first step which will begin with
the sale of the Prettie Girls! doll collection through Walmart.com and then One
World will follow up on plans for distribution within Walmart brick and mortar
stores in 2015. Walmart has over 11,000 stores in 27 countries, under a total
55 different banners. The company operates under the Walmart name in the US and
Puerto Rico. It operates in Mexico as Walmart de México y Centroamérica, in the
United Kingdom as Asda, in Japan as Seiyu, and in India as Best Price. It has
wholly owned operations in Argentina, Brazil, and Canada.
The One
World Doll Project funnels its energy to make a significant positive cultural
impact through the doll category. The company’s beautiful dolls are unique
works of art that fill the need for something unique to experience — a doll
that both attracts contemporary girls of many races and represents the women
they aspire to become through adolescence and into adulthood.
For more
information on the company, visit www.oneworlddolls.com/
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