Sibling Group Holdings recently announced the acquisition of mobile media
company Urban Planet Media & Entertainment Corp. (UPM), which comes as part
of an effort to further strengthen the company’s position in the global digital
education market.
The winner of multiple global awards for mobile learning solutions, UPM
brings a host of proprietary education software products to Sibling Group’s
rapidly expanding portfolio of eLearning and Blended Learning solutions. The
UPM education software platform leverages digital and mobile technologies to
provide a high-quality educational solution to people around the globe.
With the acquisition, Sibling Group gains access to an established
network of daily users. UPM’s Urban English® offering, in particular, is
reportedly used by hundreds of millions of people around the world through a
variety of delivery methods, including SMS, email, WhatsApp, Twitter and other
social messenger services. The company’s proven approach to serving emerging
international markets will prove itself particularly important, as Sibling
Group continues to strive towards increased international growth.
As of the acquisition, UPM’s products were used in over 40 countries
around the globe on platforms ranging from basic phone and smartphone to tablet
and computer, but increased expansion could be in the cards. Through a newly
announced partnership with India-based Trio Tech, a mobile solutions company,
and VMS India, a subsidiary of VMS Communications, the company hopes to improve
access to English learning tools for the world’s second largest population.
India is one of the fastest growing mobile markets in the world, and the
new partnership gives Sibling Group an opportunity to reach governments and
corporate clients through a variety of mobile learning solutions.
According to a report by eMarketer, smartphone user penetration in
developing countries, such as India, remains relatively low. As of 2014,
India’s smartphone penetration was estimated at approximately 10% of the total
population, whereas fellow Asian countries South Korea and Japan were at 69.7%
and 50.8%, respectively. For this reason, the company’s uniquely diverse
product delivery methods, which include all mobile and digital platforms, are
expected to be definitive strengths in reaching the population of emerging
countries with hungry educational markets.
Through its unique educational platform and flexible delivery system,
Sibling Group, through its newly acquired subsidiary, has a unique opportunity
to enter and thrive in emerging markets around the globe.
To learn more about Sibling Group Holdings, visit www.siblinggroup.com
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