Pure Hospitality
Solutions, a provider of proprietary technology, marketing solutions and
branding services to hotel operators and condominium owners, today said it has
secured strategic business relationships to support the upcoming launch of its
FROL booking engine, rebranded as Oveedia, the anticipated
Central-America-Caribbean Online Travel Agency (OTA), in Costa Rica later this
year.
“Take a serious look at
the OTA market,” Melvin Pereira, president of Pure Hospitality, stated in the
news release. “One would not ask why, but rather urge us to pay close attention
to the revamp of FROL. The reason is simple. Central America and the Latin
countries of the Caribbean, currently appear to lack a centralized OTA. With
OTA acquisitions now appearing to be back in the spotlight, being on the ground
and having tested the platform in Costa Rica, we believe we have a strong
competitive advantage.”
Further evidencing the
company’s confidence in the OTA market, Pure Hospitality highlighted the
primary growth model of Expedia, Priceline, Orbitz Worldwide and Travelocity,
which the company says is demonstrative of the contribution of region-specific
OTAs to dynamic reach.
Also noting Expedia’s
recent $1.3 billion move to acquire Orbitz, Pure Hospitality said it expects
other acquisition opportunities to follow and stated that, “This may
particularly be the case along the roads seemingly less traveled, such as the
larger portions of those nine countries making up the Central America-Caribbean
region.”
Pereira concluded the news
release by describing Pure Hospitality’s expectations for Oveedia in the
current travel environment.
“We’re putting much
thought into client-partner/investment-partner relationships to help ensure
that Oveedia’s soft launch target date is attainable,” said Pereira. “We’ve
increased our concentration and participation in Oveedia’s development,
anticipating it to be the most socially integrated OTA system available to the
Latin travel markets.”
For more information,
visit www.purenow.solutions
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