Coastal Integrated Services, Inc. (COLV) Busting the Lid on the Beverage Industry

Beverages on the go have been a wildly popular segment of the food-service economy in the last couple of decades thanks to boutique coffee shops, increased mobility of consumers in general and the technology of cups and lids improving to reduce splatters, splashes and spills. At the same time, cups and lids have been around for a very long time, so it is hard to imagine there being any real innovation or “the next big thing” in this space that would generate buzz.

Then Simply Lids, Inc. came along and decided to do a life-hack.

Simply Lids, Inc., a wholly owned subsidiary of Coastal Integrated Services, Inc. (OTC: COLV), has come along and is focused turning the beverage industry on its head with one of the more innovative designs you will see, and it is causing a disruption in the beverage-to-go industry. Simply Lids’ new design is engineered in such a way so as to ensure drinking with little interference from the lid. It is like drinking directly from the cup without removing the lid – and the technology greatly reduces spills, splashes and splatters more than even more conventional lid designs. And these lids can have a promotional capability on them, where a company can place its logo or website address on the lid to enhance marketing opportunities.

Something so seemingly mundane as a beverage lid can actually disrupt an industry when it steps out of the mundane and truly separates itself. And the Simply Lids beverage lid is taking the food-service industry by storm, as evidenced by the nomination of Simply Lids for the Edison Award, given to the company with the greatest, most impactful and influential innovation of the year; and a recent bid for two billion (as in 2,000 million) of these lids to a prominent seller of hot beverages.

Two developments like these to the same company in a seemingly saturated food-service sector do not just happen by accident. It happens by innovation and disruption, and it is clear that the everyday to-go beverage lid is moving into another dimension thanks to Simply Lids and Coastal Integrated Services, Inc.

For more information, visit www.coastalintegratedservices.com or www.simplylids.com

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