Consorteum Holdings stands
poised to profit from the growing online gambling market, which is now starting
to really pick up steam as regulatory issues in the U.S. begin to fall away and
prevailing legislative changes continue to take shape. With a firm handle on
both international transaction management capabilities and the development of
custom mobile solutions, CSRH, through its lead operational business unit and
wholly-owned subsidiary ThreeFiftyNine, Inc. (359), is in a prime position to
deliver customized real money gaming executions for this burgeoning market,
fully leveraging their proprietary mobile platform.
Mobile is quickly becoming
the key enabler technology for the online real money gambling market. According
to a report published last year by Eilers Research, mobile now accounts for
over 46% of all social casino game revenues worldwide. Online gambling,
including sports betting, mobile casinos and various types of lotteries, is
becoming more and more popular around the world, but the domestic market is
surprisingly ripe for growth due to lagging regulatory oversight.
Caesars Entertainment
(NASDAQ:CZR), one of the biggest operators in this space, with their World
Series of Poker and Playtika operations, recently displaced Zynga (NASDAQ:ZNGA)
as the top social casino game publisher, with around 18.6% of the market, on
strength of properties like Slotomania and Bingo Blitz. Caesars even beat out
DoubleDown Casino operators, International Game Technology (NYSE:IGT) last year
for Gaming Intelligence’s Social Gaming Operator of the Year award. Social
casino games alone have shot up to around $2.9 billion globally according to
analysis by SuperData Research, which sees 2015 total spend figures of around
$4.4 billion when all platforms are accounted for, and Juniper Research sees
the U.S. mobile gambling market alone as potentially surpassing $100 billion
within just the next two years.
Consorteum Holdings has
put together a real winner for companies looking to acquire market share in
this increasingly hot industry, which is still only being addressed by a
handful of big players. CSRH’s thin client application approach utilizes a
cloud computing architecture and is further empowered by a Universal Mobile
Interface (UMI) that enables extremely sophisticated, graphically rich
deployments that can run smoothly on virtually any mobile device, and which do
not require complex re-development coding work or patching by the end user.
This approach gives developers a huge advantage over native applications and
makes the overall experience more fluid for gamers at the same time, carrying
with it certain security advantages that lend themselves naturally to the world
of online mobile compliance gaming. The 359 platform allows developers to
develop once and then seamlessly deploy anywhere, freeing mobile users of
having to continually download new versions due to changes to the game or due
to device operating system updates, as the versioning is all handled
server-side.
Only three states in the
U.S. currently have legal online casinos, New Jersey, Nevada and Delaware, a
fact which has left much of the market open to offshore entities, mostly from
Europe. But the success of New Jersey in particular, which accounted for 87.7%
of U.S. online casino revenues last year, with some $122 million, shows how
much potential there is to grow in the underdeveloped domestic space and how
much territory is still open to developers. The sector has yet to see the kind
of third party developer boom that has already been seen in traditional online
console, PC and web-based gaming.
Mobile’s effect on online
gambling is profound and a report published last year by Reportlinker estimates
that mobile will see double-digit growth rates through 2018, by which time it
will take up over 40% of the online gambling market. Little wonder really, as
International Data Corporation reported recently that the smartphone market hit
a new milestone last year, with over 1 billion units shipped. A new report out
early this year from eMarketer also indicates that over 1 billion people
worldwide will use a tablet in 2015, and that figure is estimated as growing to
around 1.43 billion over the next three years.
Consorteum Holdings’
recent multi-year license agreement with Nevada’s NYG Holdings, which gives the
company the ability to modify various aspects of the CAPSA platform for selling
mobile gaming and wagering programs in Canada, Mexico and part of the U.S.,
further enhances CSRH’s momentum in this dynamic space. CASPA, an already
regulatory-approved platform, combined with 359’s mobile hybrid solution and
the company’s rights under the license agreement to rebrand and market CASPA
under a new name, gives CSRH even more firepower to hit their targets in the rapidly
growing North American online gambling market. Key aspects of the proprietary
359 platform, regarding geo-location and geo-fencing capabilities, also help
put CSRH at the head of the pack when it comes to offering developers an easy
solution for managing the existing regulatory environment.
Easily navigating complex
regulatory waters, while still also maximizing customer engagement and
increasing their ARPU (average revenue per user), as well as retained DAU
(daily active user) levels is difficult, but CSRH has the tools developers need
to get the job done. Because CSRH’s proprietary platform comes backed up by
sophisticated loyalty program development know-how and comprehensive end user
data aggregation technologies, and because the company understands that the
real trick to maintaining long term profitability is being able to maintain
steady customer retention, not just acquire new users.
For more information on
Consorteum Holdings, visit www.consorteum.com
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