Frost & Sullivan, which has diligently served global 1000, emerging,
and public sector entities, as well as the investment community for over five
decades with advanced growth strategies, has released a new report detailing
the growth outlook for the unified communications (UC) market. The report
states unequivocally that strong growth in cloud computing, big data analytics,
social media, internet of things, and mobility (CASIM) during 2015 will provide
abundant tailwinds for the UC market.
The report acknowledges massive and unflagging demand from public and
private sector entities for comprehensive UC suites, combined with a reluctance
to make equally massive outlays, especially considering the complexities
involved. The underlying drivers have led to a boom in the UC-as-a-Service
(UCaaS) market, which is now seen by Frost & Sullivan as growing at an
unprecedented rate in the coming years, as big enterprises move towards the
hybrid UC model and the mid-market on down evolves into a green-field opportunity
for vendors and service providers. The report also sees the Asia Pacific region
as a leading growth target and emphasizes the significant transitional force of
the UCaaS trend, arguing that UC as a defined category is now moving well
beyond just traditional IP telephony, software phone clients, email and
presence. The report argues that UC must now effectively be construed as being
an interoperable, collaborative business communications suite, which brings
total device convergence, along with security to the table.
Dependable collaborative suites are the name of the game moving forward
and most top telecom service providers like Verizon (NYSE: VZ) or Telstra (OTC:
TLSYY), have already pushed UCaaS solutions to the market. With the big system
integrators in tow, this has made for a highly competitive arena as the rush is
now on to meet the demands of chief experience officers, who are tasked with
enhancing business outcomes through judicious UC implementations. The analysis
late last year by Logitech (NASDAQ: LOGI) on InformationWeek’s yearly State of
Unified Communications Report, checks very well with the latest data from Frost
& Sullivan, indicating that 2014 was a big growth year for UC, with an
industry survey that showed 70% of respondents either had or planned to
implement a comprehensive UC solution.
Even the U.S. Army is moving in this direction, but the service’s
ambitious plan to replace legacy communications with a full IP-based
infrastructure illustrates the complexities and challenges faced by enterprise,
SME and other government agencies who are looking to execute a comprehensive UC
solution. The Army had intended to get the ball rolling with an industry
solicitation this year for a comprehensive UCaaS solution, but now says they do
not even plan to release an RFP (request for proposal) until 2016, clearly
showing how difficult it is to understand the rapidly changing landscape and
make determinations about the best way to proceed, such that all needs are met
effectively. The Army is still focused on consolidating data centers and moving
apps to the cloud for the time being, omnipresently aware that a full-spectrum
UC implementation isn’t just about replacing legacy communications systems, it
is a sea-change that represents a true paradigm shift for the underlying Army
culture, much like the decision to adopt email as an enterprise-wide
initiative, but on a much grander scale.
This is a target-rich environment for an established UC provider like
Cleartronic (OTCQB: CLRI), whose wholly-owned VoiceInterop subsidiary is on the
cutting edge of applications development, systems integration, services, and
interoperability-enabling OEM solution manufacturing. Cleartronic is a
well-known provider of patented IP communication gateways, as well as communication
software, and even recently entered into a key license agreement with ReadyOp
developer Collabria that greatly extends their already impressive UC portfolio.
ReadyOp is a next-gen secure software platform for planning, communications and
coordination, which represents an ideal solution for local governments, as well
as international agencies, when it comes to effectively executing command and
control.
ReadyOp was instrumental during the 2012 Republican National Convention
for instance and was used to by the Tampa Police Department, Florida Department
of Law Enforcement (and other agencies) to coordinate their massive deployment,
including 5k additional LEOs from over 60 other PDs, sheriff’s offices, and
state agencies. This same platform is perfect for hospitals, school districts
and even corporations, either for situational awareness during daily
operations, or for immediate, coordinated presence during incident and
emergency response scenarios.
VoiceInterop currently supports an extremely diverse customer base of
over 200 clients, ranging from emergency service agencies, to airports and
universities. VoiceInterop provides its customer base with interoperable UC
solutions that easily bridge all relevant devices, from traditional
conferencing and IP phones, to Motorola iDEN® (Integrated Digital Enhanced
Network) networks and two-way radios. VoiceInterop’s completely scalable
AudioMate Unified Communications™ Software takes the device bridging to the
maximum level, allowing authorized personnel to securely communicate over any
radio, telephone or PC device, irrespective of the equipment’s manufacturer.
With the AudioMate PC client and 3rd party mobile apps, or Blackberry app, and
the AudioMate360 Series of RoIP (Radio over Internet Protocol) solutions, all the
tools exist to easily expand traditional radio networks to new locations or
modes of communication, all within a single, easy to use, unified management
environment.
Cleartronic has a clear vision as a technology holding company focused on
creating and acquiring operating subsidiaries in the thriving UC arena, and the
company has a seasoned management team at the helm to boot, which will help
guide their growth in a broad array of associated markets.
Learn more about the company by visiting www.Cleartronic.com
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