The input and raw computing power limitations
of mobile devices like phones and tablets has created a boom market for the
power of WLGC’s predictive text technology, which enables a faster, more
intelligent, and easier way to type on touch screens. iKnowU actually pays
attention and studies the text that is being input, leveraging a powerful
proprietary engine to rapidly offer guesses as to what the user wants to type,
highlighting the next most likely used letters and showing buttons with the
most likely words or phrases as well.
Selling its predictive text technology since
as early as 2001, WLGC has carved out an enviable IP position in the area and
is going strong with their latest effort, a release of their award-winning
iKnowU Gen4 keyboard enabled with the company’s proprietary REACH™ technology.
REACH takes the already revolutionary predictive text/phrase and word chunking
technology in the iKnowU platform and supercharges it with the ability to pull
in a vast array of contextually related data. The ease of use/improved
functionality that comes with not having to exit the core app being run by the
user in order to grab data from web sources or other device locations,
transcends the clumsy, laborious experience common for most mobile users when
putting together an email or text message that contains items like email
addresses, specific locations, or other complicated text the user might like to
cut and paste.
The ability to input an entire sentence in
the time it typically takes most mobile users to put in a single word, makes
the iKnowU keyboard’s predictive technology a real time saver, but REACH takes
it a step further and allows the user to quickly grab data from a web source or
another app without switching apps, by “reaching” into those sources via the
integrated panel. The seamlessness of this functionality obliterates the
current paradigm and will likely save many fingers from being cramped by hours
of tedious texting. Being able to rapidly grab data from calendars, maps,
Dropbox, email or other sources, while in the midst of typing a text message,
fluidly composing things with ease, is not something smartphone and tablet
users are accustomed to. This level of rapid functionality in an on-screen
keyboard almost seems too good to be true until one has actually used it, after
that it seems second nature and most users wonder how they ever got along
without it.
A clear indicator of the company’s strong IP
position in predictive text can be seen in their recent initiation of
litigation against SwiftKey developers TouchType Ltd., whose extremely popular
eponymous app is alleged in the patent infringement suit as violating one of
WLGC’s key IP positions (patent #8552984). With over a decade developing some
of the most groundbreaking intuitive keyboard technologies available today and
significant skin in the game, WLGC has moved decisively to assert their
leadership and defend the considerable investment of time and resources that is
evident in their patent portfolio. iKnowU is the only real contender for SwiftKey
at the moment and SwiftKey’s awareness of WLGC’s patents, as well as the
breakdown of license discussions between the two companies that had been taking
place, is a clear indication to many analysts that upstart SwiftKey knows they
are plucking at the master’s wreath here.
Mobile users would like to do anything and
everything desktop users can do. Indeed, many of us are both and understand
this problem implicitly. The problem is usability and that’s what makes WLGC so
attractive as a company, both from a short term and from a longer-term growth
perspective. The potential of predictive text technology has yet to be tapped
fully and WLGC has already put together a compellingly robust set of
high-performance offerings in the field while staying mindful of the end user’s
privacy, a combination that should continue to produce bottom line results for
shareholders as the technology matures further and more of the market seeks
out/embraces such time-saving and intuitive technology.
The company’s patent-pending, context-aware,
REACH Advertising Search offering lets users search in a dynamic fashion as
well, all without leaving the app they are using, via the iKnowU keyboard
overlay. Timely, location-aware search for mobile that is context-driven
changes everything when it comes to transforming the mobile experience for end
users. Unprecedented levels of intuitive accessibility for users is just the
beginning of the revelation though, as the impact for the gigantic global
pay-per-click ad market is even more profound.
The first real-time keystroke driven
contextual and location-based marketing solution out there, REACH gives
advertisers, marketers and device developers a sweeping new way to generate
revenue without other apps or external technologies. Partnerships with deal
consolidators like Groupon, Inc. (NASDAQ: GRPN) also represent a developing
revenue stream for WLGC and the eventual impact for consumers, who can become
aware of and benefit from a wide variety of local deals, will likely continue
to drive the bottom line for such partnerships in years to come.
Learn more about WordLogic by visiting their
website at www.wordlogic.com
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