5BARz International, a leader in the cellular
network extender industry has announced the hiring of successful industry
executive and former CEO of Telefonica USA, Marcelo Caputo to launch its Latin
American operations. Caputo’s hiring represents another step in a series of
moves in 5BARz’s execution of their international expansion strategy.
With career development rooted in his systems
engineering work for Motorola Argentina in 1991, Caputo carries over 20 years
of experience in sales, marketing, engineering and network deployment. He later
joined Telefonica as an account manager in 1993. Post 1993, Caputo’s responsibilities
expanded into sales management and directorships within the Enterprise
Communications Unit.
Mr. Caputo was promoted to Vice President of
Global Customers Division, Telefonica International, in Madrid, Spain in 2002.
In this position he was responsible for sales and P&L in 20 countries. Most
recently, Mr. Caputo has led the Global Customers Division for Telefónica Latin
America, a segment he not only founded but assisted in increasing the number of
clients within five years.
Mr. Caputo joined Telefonica Mexico as its
Vice President of Enterprise Customers Division in 2007 where he designed and
built a new organization and launched a new convergent ‘fix & mobile’
service portfolio. Profitability increased 22% under his leadership while
developing and expanding the business with local, government, and multinational
customers.
Company CEO, Daniel Bland, commented, “We
could not be more delighted to have Marcelo take this very significant step in
his career to join our growing team and to spearhead the development of our
Latin American operations. Marcelo has been a member of our advisory board
since October 2011, and has developed a clear vision of the opportunities
inherent in our Company’s products, and the tremendous potential for the
products in Latin American.”
Mr. Marcelo Caputo added, “I am very excited
to join the 5BARz team and to grow our business in Latin America. After being
an advisory board member for almost three years, which gave me every
opportunity to examine the technology and market potential in Latin America, it
is clear to me that 5BARz’s revolutionary technology will significantly advance
and improve mobile phone user experience while improving customer satisfaction
and retention for carriers that use our technology. This is a powerful product
offering that is sure to be a compelling growth proposition in Latin America.”
The 5BARz International Inc. business is
focused on the global commercialization of a patented product technology
branded under the name 5BARz™. 5BARz™ is a cellular network infrastructure
device for use in the small office, home or for when users are mobile.
For more information on the company visit
www.5BARz.com
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