In a world where health is seemingly
dominated by the synthetic pharmaceutical industry and where people also seem
to be nevertheless getting sicker than ever, nutraceuticals have emerged as an
alternative, nutrition-based approach to staving off the onset of debilitating
conditions like high cholesterol, high blood pressure, and heart disease. The
statistics of these three related issues alone speak volumes, with CDC data
telling the tale of the tape, indicating that just under half of the 67M plus
Americans (31%) with high blood pressure even have it under control and an even
higher number, around 33.5% of the population, have high cholesterol. The heart
disease data should come as little shock then, with an American dying every 33
seconds from cardiovascular disease and women now accounting for more than half
the total number of fatalities, despite the prevalence of the myth that heart
disease is somehow a man’s disease.
Sure, the synthetic pharma route is wide and
open to all comers, with statin drugs like Crestor or Lipitor readily available
to savagely hammer LDL levels (low-density lipoprotein or so-called “bad”
cholesterol). But, these drugs can also cause numerous side effects. In the
case of statins, side effects range from muscle pain to damage of muscle and
liver tissue. Depressed mental acuity and conditions like anemia, acidosis,
cataracts, and frequent fevers, are also possible. Such potentially dangerous
side effects (similar problems exist for heart disease and high blood pressure
medications) are a considerable deterrent force which has pushed more and more
consumers to seek out healthier alternatives, leading to a boom in
nutraceuticals and specialized nutritional supplements, with obvious big-name
international players like Herbalife Ltd. (NYSE:HLF), or NA-focused GNC
Holdings, Inc. (NYSE:GNC), benefitting off the groundswell in terms of market
capitalization.
But not all nutraceuticals are created
equally and the vast majority of over the counter supplements simply are not
formulated or engineered in such a way that the product is of real value
nutritionally, often also containing harmful adulterants like the manufacturing
flow agent, magnesium stearate (or similar binders/fillers), as is the case
with most multivitamins you see in stores, even top name brands. NutraNomics®
however, has devised an approach to formulating nutraceuticals using whole
foods containing the key antioxidants, enzymes, fatty acids, phytonutrients
(naturally-occurring chemical compounds often unique to a given plant species)
and other proteins the body needs, using an advanced proprietary Glyco-Protein
Matrix process involving humble brewer’s yeast, which processes/readies the
nutrients for maximum uptake by the body. Further enhancing their superior food
and plant based products, which are derived from only high-quality, China-free,
diligently sourced raw materials, NNRX employs their patented Assimilation
Enhancing System® to greatly improve the product’s overall bioavailability.
Bioavailability of undamaged nutrients is key as the body is continually making
new cells to replace old ones and simply cannot manufacture healthy new cells
using damaged nutrients from dead food and/or synthetic chemicals, which it
doesn’t recognize and which are generally speaking “programmed”
(pharmaceuticals) to exploit the body’s operating system in some way.
NNRX has even devised comprehensive protocols
focusing on their products combined with a healthy regimen (and/or dietary
protocol) for a wide variety of conditions, including high cholesterol, high
blood pressure, and heart disease, fully embracing the concept of public
outreach to customers and education as being core to long-term profitability of
the nutraceuticals business model. For a small company like NNRX which is
focused squarely on delivering a superior product, it is striking that they
nevertheless have established salesforce presence in an array of markets
outside the U.S. and Canada. With a solid lead in the Philippines (where the
company has a deal with one of the biggest health and natural product, direct
and multi-level distributors, UNO International Corp.), Singapore and Malaysia,
as well as Japan, Taiwan, Korea, and even Poland, NNRX is able to strike across
the earth’s surface with noticeable force for their size. Good news for NNRX
investors, given the April 2014 report on the nutraceuticals sector out of Ken
Research (Global Nutraceuticals Industry Analysis till 2017), which indicates
that the Asia-Pacific and Latin American markets will be key growth areas in
years to come. The company also has a considerable ecommerce presence, with
products available on their site via the cart and now also available on
ecommerce juggernaut Amazon.com, Inc. (NASDAQ:AMZN), as well as on the
extremely popular health nutrition-focused portal RevNutrition.com, which has a
large base of fiercely loyal users.
The Ken Research report on the nutraceuticals
sector also targets global revenues to top out around $424B by just 2017,
observing strong traction among consumers and a growing awareness of the
compelling health/medicinal benefits of nutraceuticals, as well as their
capacity in helping to prevent diseases, as strong drivers of the 8.2% CAGR
seen for the period between 2006 and 2012. A recent report out of Micro Market
Monitor focusing on the European minerals market, which is being buoyed by the
nutraceutical boom, makes another strong case for NNRX being able to punch
above its weight in a growing industry, projecting a 7.2% CAGR through 2018 in
Europe, where consumers look to be spending more categorically on superior
quality nutraceuticals. Micro Market Monitor sees the minerals market growing
substantially in Europe in coming years, to around $845M plus by 2018, up
sharply from the estimated $558M seen in 2012.
Get a closer look at Nutranomics’ portfolio
by visiting www.nutranomics.com
For more information visit
www.nutranomics.com
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