True Drinks Holdings promotes a healthier
beverage choice for kids, young adults and their guardians. Based in Irvine,
California, the company is focused on developing, marketing, selling, and
distributing AquaBall, a naturally flavored water, and Bazi, an all natural
energy drink. AquaBall is vitamin-enhanced, dye-free, zero-calorie, and
sugar-free, an alternative to juices and sodas, and available in multiple
flavors—berry, fruit punch, orange and grape. Bazi is a liquid nutritional
supplement drink.
A significant portion of True Drinks’
operations involves securing licensing agreements with major media and
entertainment companies for use of their characters on its proprietary,
patented bottles. This is a brilliant business move because the entertainment
and media characters initially attract True Drinks’ target consumers—children,
teens, and parents—to its bottles. These customers, however, continue to
consume the company’s beverage because of its refreshing taste and healthy
benefits. True Drinks supplies its beverages online and through retail
channels, including grocery stores, mass merchandisers, and drug stores.
Since its inception in 2008, True Drink has
strived to make AquaBall a global brand and to share its brand with children
and parents all over the world. In 2012, the company rebranded, changing its
name from True Drinks, Inc. to True Drinks Holdings, Inc., to herald its
intention to pursue bigger, better opportunities and carefully chosen strategic
partnerships with world-class distributors. In so doing, True Drinks made these
strategic relationships the foundation for its international growth and entrée
into emerging markets.
All over the world, the company is finding
that its drinks’ “better for you” attributes are resonating and starting a
global movement, and it is pleased to be a leader when it comes to healthy
hydration. Now, the company is focused on key components of its overall growth
strategy, including establishing and maintaining a worldwide presence and
positioning its brands in foreign and domestic markets in the US, Central and
South America, Australia and New Zealand.
For more information, visit the company’s website
at www.truedrinks.com
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