Monday, August 11, 2014

True Drinks Holdings, Inc. (TRUU) – An International Brand in the Making

True Drinks Holdings promotes a healthier beverage choice for kids, young adults and their guardians. Based in Irvine, California, the company is focused on developing, marketing, selling, and distributing AquaBall, a naturally flavored water, and Bazi, an all natural energy drink. AquaBall is vitamin-enhanced, dye-free, zero-calorie, and sugar-free, an alternative to juices and sodas, and available in multiple flavors—berry, fruit punch, orange and grape. Bazi is a liquid nutritional supplement drink.

A significant portion of True Drinks’ operations involves securing licensing agreements with major media and entertainment companies for use of their characters on its proprietary, patented bottles. This is a brilliant business move because the entertainment and media characters initially attract True Drinks’ target consumers—children, teens, and parents—to its bottles. These customers, however, continue to consume the company’s beverage because of its refreshing taste and healthy benefits. True Drinks supplies its beverages online and through retail channels, including grocery stores, mass merchandisers, and drug stores.

Since its inception in 2008, True Drink has strived to make AquaBall a global brand and to share its brand with children and parents all over the world. In 2012, the company rebranded, changing its name from True Drinks, Inc. to True Drinks Holdings, Inc., to herald its intention to pursue bigger, better opportunities and carefully chosen strategic partnerships with world-class distributors. In so doing, True Drinks made these strategic relationships the foundation for its international growth and entrée into emerging markets.

All over the world, the company is finding that its drinks’ “better for you” attributes are resonating and starting a global movement, and it is pleased to be a leader when it comes to healthy hydration. Now, the company is focused on key components of its overall growth strategy, including establishing and maintaining a worldwide presence and positioning its brands in foreign and domestic markets in the US, Central and South America, Australia and New Zealand.

For more information, visit the company’s website at www.truedrinks.com

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