One World Holdings is stirring the U.S.
melting pot with a line of African American or “black” fashion dolls named,
“The Prettie Girls.” The company’s energy is supplied by Trent T. Daniel and
Stacey McBride-Irby. Both Daniel and McBride are intent on making a
significant, positive cultural impact through the doll category. After seeing
generations of retail aisles dominated with Caucasian or ‘white’ fashion dolls,
the group pursued the origin of this phenomenon with a passion for syncing the
appearances of doll offerings with what we look like as a country. Armed with
evidence that the types of role models we serve up to our children in their
formative years has a significant impact on self- esteem, the group embarked on
addressing the void in supply for their product to make the vision a reality.
Since 2010, their vision has never looked back.
While it would be easy at first glance to
suggest One World Holdings’ mission is to simply stock store shelves with black
fashion dolls to adjust the cultural variance in these items, Trent T. Daniel
makes it clear this is not the case. Not only does Daniel emphasize that his
company is “not a black doll company,” by virtue of their project name, One
World Project, its message reflects a business model serious about achieving
multi-cultural diversity in fashion doll lines. Daniel adds, “It’s about all of
us and not one particular group.”
The Prettie Girls! differentiate themselves
from one another by way of their physical attributes, individual stories, goals
and inspirations, reeling in a positive image every little girl can embrace.
Designed for play, The Prettie Girls! embody high values-based standards for
the meaning of “pretty.” Doll creator and designer, Stacey McBride-Irby, an
African American, notes that when she was a little girl, she never had fashion
dolls that represented her. It’s no coincidence that the use of the word
“pretty,” in the company’s doll line seeks to make the connection between the
word and the fact that, “everyone wants to be pretty.” Regardless of race,
creed and age, the dream image involves being pretty.
The One World Doll Project creates a doll
that is a friend and a partner in play for young girls. The project creates an
image for their biggest and brightest dreams. For young women, it is a symbol
of who they are and what they are able to accomplish. For connoisseurs, The One
World Doll Project gives promise to stylish works of art that will become
integral for growing collectors’ market. In addition to the Prettie Girls! play
line, the company adds a Signature Celebrity Collection. As an example, one
doll, Cynthia Bailey portrays a businesswoman, model and reality star,
currently featured on Bravo Network’s Real Housewives of Atlanta™.
Consistent with Trent Daniels’ assertion that
they are not just a black doll company, The Prettie Girls!™ are diverse in
culture, interests, and style. They are hip young girls who attend the Dream
Academy of Excellence, a school where dreams can come true – but not without
effort! The doll characters come from countries across the globe and no matter
what they look like or where they are from they believe that beauty comes from
within. The goal is to deliver the message that every girl is awesome and
amazing. These upstanding doll citizens know we all live on this planet
together and that we all can be friends. Admission to the group involves giving
your best, respecting others and never taking anything for granted. Other
linkages include getting excellent grades, helping within their communities,
making thoughtful decisions and most importantly – taking responsibility for
their futures.
About The One World Doll Project
Trent T. Daniel and Stacey McBride-Irby
established The One World Project in 2010. The project is in pursuit of a way
to make a significant positive cultural impact through the doll category. Its
dolls are unique works of art, created for a growing market with an apparent
void for something unique to experience – a doll that not only embraces
contemporary girls of color but symbolizes the women they can become. The One
World Doll Project’s creation of The Prettie Girls!™ is an inspiring collection
of multi-cultural fashion dolls which took years to develop. Currently making
noticeable progress in the retail market, The Prettie Girls! are unique in
their look, their backgrounds and their stories, capturing the essence of
values and positive attributes that every little girl can embrace. Filled with
soul, The Prettie Girls! set a refreshingly high bar for values-based standards
for what we mean by, “pretty.” The company sees these values worth reaching for
across the globe, all the way up to the stars.
More information about One World Holdings,
Inc. is available at www.oneworlddolls.com
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