Consorteum Holdings is poised to profit off
the burgeoning mobile gaming market with an adept software marketing and
licensing strategy. Having built a network of key relationships and licensing
agreements over the last few years, CSRH is now in ready to carve off a
sizeable chunk of this market, which is growing so fast that projections vary
considerably from analyst to analyst.
The Gartner report from October of last year
pegs the 2013 mobile gaming market at around $13.2B globally and estimates a
doubling by 2015 to around $22B. That same report also identified mobile to be
the fastest growing segment of the $93B video game market, which is pegged as
growing at 20% YoY by the recent SuperData Research analysis, with China
approaching and even set to overtake the U.S. market in coming years ($3B and
$3.2B respectively for 2013). Meanwhile, the mobile gaming market’s impact in
countries like Russia, which has seen an 800% leap in the last three years
according to Mail.ru Group and Newzoo, illustrates further just how white-hot
the sector is.
Moreover, the demographics of mobile gaming
are changing rapidly as well. Even as some 86% of time the average user spends
on their mobile device is now in apps, mostly gaming (clearly telegraphing the
app revolution’s metrics), recent data from Flurry shows that women are more
likely to do in-app purchasing, while being some 35% more likely to also keep
right on gaming as their male counterparts log off (women have a 42% retention
rate as well according to Flurry). The viral success of the Kim Kardshain
Hollywood game, which blew industry expectations out of the water, generating
upwards of $1.6M in the first five days (largely through in-app purchases),
shows not only how far women have progressed into the territory of mobile
gaming, it shows how in-app advertising is the real revenue story.
The mobile platform employed by CSRH’s
wholly-owned subsidiary, ThreeFiftyNine (“359”), is ideal for mobile gaming, in
that it utilizes a thin-client architecture (as opposed to typical native
apps), where a great deal of the computational or information processing
workload is handled via the remote server. This thin-client architecture
results in an improved user experience, greater fluidity and response from the
app. The server does the lion’s share of the heavy lifting when it comes to
content, overcoming any specific hardware/OS or performance limitations of the
user’s mobile device when it comes to running the app, fully leveraging the
company’s sophisticated Universal Mobile Interface (UMI) to ensure consistency
across devices and deliver display content optimally. The UMI is the first
content delivery engine for mobile engineered around web-standards to be
carrier/OS/device agnostic and represents an excellent pipeline solution for
shoving content out to user’s devices. This develop once/deploy anywhere
pipeline solution is a Godsend to developers and users alike; developers can
focus on creating great content and not worry about how it’ll end up displayed,
and users get great gaming experiences.
Further enabled by a robust cloud
architecture, 359’s mobile platform is able to offer users an experience driven
by on-demand remote resources, improving app performance and allowing for a
gaming experience that is right at home in the emerging age of streamed gaming,
where companies like NVIDIA Corp. (NASDAQ: NVDA) and Kinoni (with their
KinoConsole) are already making huge waves on the PC gaming side of the
industry. Mobile gaming has stepped to the forefront as the major disruptive force
in apps, with the Google, Inc. (NASDAQ: GOOGL) Play Store and Apple, Inc.
(NASDAQ: AAPL) AppStore clearly indicating the revenue dynamics of gaming apps
and in-app purchasing.
The iron is indeed hot for CSRH to continue
striking, as they recently did with the Bet Butler parent company, Bet Clearer,
development contract, which is designed to have 359 roll out an app for their
existing betting concierge service in Q4 this year for UK markets (with other
markets soon to follow thereafter). A superb use of the 359 platform’s security
features and the architecture’s ability to deliver content in a more efficient
and economic fashion, the ported version of the Bet Clearer mobile solution
will not only showcase further how CSRH’s technology leaps over mobile content
admin, distribution and compliance issues across multiple devices, it expands
the already tight-knit relationship between the two companies. Taken in light
of the earlier partnership between 359 and live-action Keno
systems/Keno-associated products giant, XpertX, Inc., producing a mobile
results app for live Keno, the company obvious has a firm grasp on innovating
in this market.
More info on Consorteum Holdings, Inc. at:
www.consorteumholdings.com
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