Genius Brands, a global brand management company dedicated to providing
entertaining and enriching content toddlers to tweens, has entered into an
exclusive supply chain services agreement with Sony DADC, the optical disc
manufacturing and fulfillment arm of Sony.
Per the agreement, Sony DADC will provide CD, DVD and BD replication,
packaging and distribution to Genius Brands International’s direct customers.
“Physical media, such as CDs, DVDs and Blu-Ray discs, are still the major
component for the worldwide entertainment market, particularly among children,”
Paul Scott, executive vice president of sales and marketing at Sony DADC, said
in the news release. “We are delighted to have the opportunity to work closely
with Genius Brands International team to actively support and grow their
business.”
The agreement provides Genius Brands with a viable way to enhance brand
awareness and expansion.
“Our collaboration with Sony DADC will be important to the growth and
expansion of Genius Brands International. By streamlining our
direct-to-consumer distribution process, we’re taking steps to ensure timely
access to the vast array of Genius Brands content,” Andy Heyward, chairman and
CEO of Genius Brands stated in the news release. “We are thrilled to be able to
leverage Sony DADC’s world class services and ability to deliver a strong
rollout both today and in the future.”
Genius Brands said it is also in discussions with several third-party
distributors for the delivery of BD, DVD, and CD productions into the retail
marketplace, as well as for the digital delivery of content directly to
consumers.
For more information visit www.babygenius.com
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