Boston Therapeutics, a developer of complex carbohydrate chemistry-based
drugs that address diabetes, has signed a consulting agreement with Generosus
Advisors, LLC and Fortified Management Group, LLC to market the SugarDown®
dietary supplement in the United States on a non-exclusive basis.
SugarDown® is intended to support healthy blood sugar. In clinical
studies the product demonstrated its capability to reduce after meal sugar
spikes. Marketing efforts of SugarDown® will be conducted through the Help Now
Network (HNN), a healthcare marketing company and its affiliates. Fulfillment
of all customer orders for SugarDown® will also be managed by HNN, as well as
other direct distribution channels.
HNN maintains a database through its affiliate of approximately 2 million
members, many of whom fit the SugarDown® market demographic. SugarDown® will be
test-marketed to this member-base via trained outbound call center outreach and
electronic media.
“In our marketing agreement for SugarDown® in the United States, we are
working with a company that has a broad knowledge of the needs of those who fit
our ideal customer profile,” Kenneth A. Tassey, Jr., president of Boston
Therapeutics, stated in the news release. “HNN has created an impressive
database of loyal members. We are confident that HNN will effectively
communicate the benefits of SugarDown® to these individuals and efficiently
distribute the product when orders are placed.”
Thomas Scipione of HNN further explained the marketing company’s
experience with other products targeting diabetes management.
“We are very excited to introduce SugarDown® to our two million members.
Over the past several years we have marketed many products that are beneficial
to our members to help them better manage their disease. We plan to rollout a
marketing campaign for SugarDown® in the next few weeks. Help Now Networks is
in the business of lead generation through digital media and telemarketing
services. For the past five years HNN’s primary focus has been in healthcare of
which diabetes has been our core campaign,” said Scipione.
For more information visit www.bostonti.com
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