Adaptive Medias, a
multi-channel audience and content monetization company and frontrunner in
programmatic advertising across mobile, video, and online display, announced
today that it has launched its patented mobile ad-serving platform. The
platform is specifically designed to facilitate mobile monetization projects,
drive increased optimization, and boost scalability.
Adaptive Media’s
Ember platform is a Real-Time Bidding (RTB) system that delivers better
transparency to placements for online advertising by leveraging a combination
of machine learning algorithms and contextual and semantic engines. Clients
will have access to more customization and flexibility after the launch of
Ember Mobile, a breakthrough platform that enables Adaptive Media’s ad operations
to offer deliver improved services. These services include dedicated assessment
of client goals to level set demand and supply with key players in the digital
space, as well as ad optimization to drive better performance and click-through
rates (CTRs).
MobileFuse, Nexage,
and Smaato are among the industry leaders that have already begun using the
platform in their businesses.
“We can now take our
mobile business to the next level,” said Meghan O’Holleran, Vice President of
Mobile at Adaptive Media. “Our team not only has the capability of tailoring
individual solutions for our demand and supply partners, but we also work with
them on a customized approach to meet their individual goals.”c
Adaptive derives
revenue across native apps and mobile websites from multiple exclusive and
non-exclusive supply partners. Market research firm eMarketer forecasts the
worldwide mobile advertising market will exceed $29 billion in 2014, and is
projected to grow to approximately $72 billion by 2017, nearly 10x the 2012
spending levels.
“Adaptive Media as a
supply source has given our demand guidance to match buyer needs via 1st party
data parameters, and as a result, we’re seeing stronger performance from their
supply and increased revenue and spend together,” said, Ajitpal Pannu, Chief
Strategy Officer Smaato.
Adaptive Media CEO
Qayed Shareef expressed his excitement to have programmatic algorithms powering
the company’s mobile monetization efforts. “Our team can now target
mobile-specific traffic using a variety of parameters: device, operating
system, carrier and geography. This enables us to optimize and deliver scalable
metrics our partners have come to expect in the digital space,” Shareef said.
For further
information, please visit www.adaptivem.com
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