Wednesday, February 19, 2014

RegalWorks Media, Inc. (RWMI) Implements 2-Pronged Distribution Strategy to Participate in Lucrative Entertainment Industry

The U.S. media and entertainment industry encompasses an array of offerings and is comprised of businesses that produce and distribute motion pictures, television programs and commercials, music and audio recordings, radio, games, and publishing. With a particular focus on motion pictures, the U.S. Box Office gross revenue topped $10.5 billion in 2012, according to BoxOffice.com. Counting all revenue streams, the amount spent annually worldwide on filmed entertainment is more than $60 billion.

Outside the big names of Hollywood is RegalWorks Media, a multimedia entertainment company involved in film production, distribution, film fund formation and management, as well as media technology services. The company is consistently advancing its position in the entertainment industry, utilizing a highly experienced management team and establishing a multi-pronged distribution strategy.

Simply put, distribution is the process by which a movie or television series is made available for an audience to watch. In North America, most theatrical movies are delivered to theaters (exhibitors) through a film distributor. The vast majority are distributed by major studios (Universal, Warner Bros., Fox, Paramount, Sony, Disney) or mini-majors with libraries (MGM/UA, Lionsgate, and Film District).

Following a theatrical debut, or “window,” a movie is distributed to audiences through various other forms, including online distributors like Netflix, iTunes, Amazon.com and others, in addition to established formats like DVDs, Pay Per View (PPV), pay cable, broadcast television, and basic cable. RegalWorks’ plan is to use existing distributors to access all of the revenue streams associated with these various North American “windows” as well as carefully managing the marketing and accounting for each.

Internationally, the distribution of filmed entertainment has emerged as a major business, and is one of the most important areas of North American export into the world market. In all major territories, existing distribution companies acquire film and television distribution rights and bring these titles to exhibitors. Sales, which are the leasing or rights for a set term, are usually achieved at major film markets and generally include an advance payment or a minimum guaranteed payment, as well as a split of subsequent revenue. RegalWorks’ strategy is to form its own international film sales division and make sales directly to selected international film distributors or exhibitors usually on a territory-by-territory basis.

RegalWorks’s overarching goal is to leverage its proprietary framework, currently in development, to produce and distribute high-quality productions to their receptive audiences. The company leverages a highly qualified management team and firm growth strategy to achieve its objectives and increase shareholder value.

For more information visit www.regalworks.com

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