OBJ Enterprises, a
cutting-edge gaming application builder for its Novalon Games brand, is hoping
the use of biofeedback monitoring will enhance user video game experiences.
With biofeedback the
company looks to incorporate information that is comes from monitoring the
unconscious bodily functions such as pulse, respiration, temperature, and sleep
cycles in order to train someone to better control that function. Now that new
technology is making the collection of biofeedback data easier and more useful
than ever before, it’s poised to dramatically expand real-time user input into
games—creating a challenging, customized experience.
“We’re already
seeing mobile applications that use biofeedback to help users quit smoking,
lose weight and cope with anxiety, using a combination of the monitoring
capabilities built into mobile devices as well as peripherals,” said OBJE CEO
Paul Watson. “Soon, biofeedback will be used to tailor gaming experiences to a
player’s physical and emotional state. It’s an evolutionary leap that we plan
to help lead.”
Mainstream game
developers are only just beginning to experiment with using biofeedback to
alter the outcomes of their games. The technology is already enhancing
treatment in the healthcare sector. At the SXSW Gaming Expo next month, OBJE
will seek out new partners to assist with the development of new games capable
of helping to train, rehabilitate, and even heal patients around the globe.
Through its gaming
division, Obscene Interactive, OBJE is constantly striving to deliver
innovative and engaging gaming products for the Apple (AAPL) App Store and
Google (GOOG) Play market alongside companies such as Glu Mobile Inc. (GLUU)
and The9 Limited (NCTY).
Obscene Interactive,
a subsidiary of OBJ Enterprises, is a developer of mobile applications for
smartphones and tablet computers. OBJE is building a portfolio of popular
gaming titles crafted to appeal to a broad audience of consumers all over the
world, supporting multiple mobile platforms for maximum marketing value. Obscene
Interactive is focused on delivering the best in social gaming solutions to a
mass market in order to capitalize on the rapid expansion of the mobile app
marketplace.
For more information
about the company visit www.obsceneinteractive.com
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